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Business
Are Tier-2 Cities the Next Big Frontier for Indian Startups?
Over 45% of India’s recognised startups now originate from Tier-2 and Tier-3 cities. We all know that the Indian startup ecosystem is going through a meaningful shift. While metropolitan cities like Bengaluru, Delhi and Mumbai once dominated the ecosystem, the rise of tier-2 and even tier-3 cities is rewriting the script. Startups are realising the […]
Built it? Now Market it! A Startup’s Guide to Winning Customers
In the startup world, just building something great doesn’t guarantee attention. You need to market it, and you need to market it well! This saying perfectly highlights the significance of marketing for a startup. Marketing is an indispensable process for building a thriving business, whether it operates in the physical realm or online. With digital […]
Lifestyle
Best air purifier in India
In several of India’s crowded cities, taking a breath outside often feels like a risk. The ‘Severe’ air pollution alerts very much indicate that air quality is a legitimate challenge. Then, what is the twist? Our indoor air can often be just as polluted, if not more. Our homes trap car fumes that seep into […]
Dog breeds in India
The soothing sound of paws on the floor, the sweet welcome after a long day, the quiet dedication at your side – there is no joy like having a dog in your life. As India continues to speed towards urbanisation and families increasingly embrace being ‘pet parents’, the question of which dog to welcome becomes […]
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