Imagine a coffee shop that you visit regularly has a referral program. Sometimes, as a loyal customer, you might receive a special referral card with a unique code. Once you give this card to a friend and when they make their first purchase, you and your friend get a reward—like a free coffee or a […]
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Effective communication is an essential part of the business world as it is the key to build relationships and drive sales. One of the best ways to achieve this is through content marketing. Content marketing is a strategy that involves creating valuable content to attract, engage, and retain customers. It includes various methods, such as […]
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Imagine finishing an article and you aren’t happy with it, you would rewrite it to improve it right? Similarly, companies often rebrand themselves to become better than their competitors. Rebranding is a strategic move that enables them to change their image, adapt to evolving market trends and better connect with their audience. However, rebranding can […]
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The DATA NEXT conference is set to take place on 24th February at the Taj MG Road in Bangalore. The theme for this year’s event is Decentralizing Data and Value Creation and it will address the elements of data-driven and AI-ready business, including data, people, processes and technology. This conference will bring together 150+ Chiefs and Directors […]
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Employee retention refers to a company’s ability to retain its existing employees and prevent them from leaving the organisation. Employee retention results in increased productivity and is also cost-efficient. Although it is important to recruit new talents in the company that bring a fresh perspective, it is equally important to retain your key employees. Undoubtedly, […]
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