Rebranding Gone Wrong: How Big Brands Lost Their Way

September 10, 2024September 10, 2024TeamTGHLeave a Comment

Imagine finishing an article and you aren’t happy with it, you would rewrite it to improve it right? Similarly, companies often rebrand themselves to become better than their competitors. Rebranding is a strategic move that enables them to change their image, adapt to evolving market trends and better connect with their audience. However, rebranding can […]

Can Marketers Take Lessons from Elections 2024 Playbook

Elections: Can Marketers Take Notes from Elections Playbook?

May 13, 2024May 17, 2024TGH Editorial TeamLeave a Comment

Discover Budget spending on advertisements by political parties How Jawaharlal Nehru, Rajiv Gandhi (“Brand Gandhi”), Narendra Modi (“Brand Modi”) nailed at creating their own brands What are the different marketing lessons to take from above two and other strategies? India is currently in its elections fever. Each political party is trying every strategy to emerge […]