Have you ever thought about how Diwali touches every corner of our lives? From the moment we clean our homes and light the first diya to the last firework fading into the night sky, the festival seems to influence so much in our lives. Diwali is considered the perfect time by many to start a business or make important business decisions. Or that our choices this season, like the crackers we burst, have a real impact on the environment.

So, what makes this festival so much more than lights and sweets? How does it ripple across the economy, society, and even nature? Let’s explore the festival through every lens.

A festival of financial optimism

Diwali is a festival when many people plan to invest. Traditionally, people buy gold, and this season, the gold price has seen a huge spike. Investing in gold during Dhanteras has historically given solid returns. Even digital gold, where you buy online in small, convenient amounts, has also become increasingly popular, especially with young investors.

Many also start Systematic Investment Plans (SIPs) or put money into mutual funds during the festival. Financial advisors say Diwali is symbolically the perfect time to begin investments. Just like the festival symbolises new beginnings, so does putting your money to work.

Festive spending and investing go hand in hand. Banks also offer schemes and digital platforms that make investing easier for all those who may not have deep knowledge about where and how to invest. This way, Diwali becomes a festival of financial optimism.

A festival of cosmic beginnings

For centuries, astrology has guided Indian households, especially during Diwali. Many people believe that the festival’s timing on Amavasya (new moon) makes it the most auspicious period for starting new ventures. The alignment of the Sun and Moon in Libra, astrologers say, brings balance, success, and growth to professional ventures.

Guru Pushya Nakshatra, according to astrologers, is a special time just before Diwali and is considered best for big investments and new beginnings. Even if you are not a believer in astrology, you will find that Diwali is intertwined with these age-old cosmic traditions. This belief in auspicious beginnings explains why so many businesses launch new products or start fresh projects around this festival. It’s almost like the universe itself sends a green signal. And that’s why Diwali will always remain a festival of cosmic beginnings.

A festival of entrepreneurial spirit

For small business owners, Diwali is indeed a festival of lights, a golden opportunity. Artisans making dolls, diyas, candles, jewellery, and other handmade products see a surge in demand. Many small owners rely on this season for most of their annual sales.

At the same time, challenges exist. Competing with big retailers, managing limited stock, and handling a sudden rush of orders can be stressful. But the good part is that customers are becoming more conscious about buying local and handmade products. They willingly pay extra for something unique.

Digital platforms, too, have a bigger role to play here. Social media, e-commerce, and online marketing are giving these small entrepreneurs visibility far beyond their local neighbourhoods. Hence, Diwali becomes a festival of entrepreneurial spirit.

A festival of green choices

While Diwali is beautiful, it’s also challenging for the environment. Firecrackers are a major source of pollution, and loud noises can disturb both humans and animals. In recent years, “green crackers” were introduced; they claim to pollute less, but this entire concept is too debatable. Studies show that even these emit fine particles that affect air quality.

Moreover, while humans enjoy crackers, lights, and parties, pets often face stress. Dogs, cats, and even birds can get anxious during fireworks, and loud sounds can be harmful.

Environmentalists suggest using plantable crackers, LED lamps, and even small family rituals instead of big firework displays. A greener Diwali is an actual happy Diwali for the entire planet. Some communities are now organising awareness campaigns to help people celebrate an eco-friendly and green Diwali. It’s high time to celebrate the festival as a festival of green choices.

A festival of big milestones

You step into a car showroom or maybe glance through property ads during Diwali, and you will feel the buzz immediately. Families wait months to buy vehicles or book homes around this time because Dhanteras and Diwali are believed to be the most auspicious for big-ticket purchases.

In 2022, India saw a record 1.2 million vehicles sold during the Diwali season, according to the Federation of Automobile Dealers Associations (FADA). Real estate follows the same pattern, with developers launching festive schemes like heavy discounts, waived registration fees, and even gold coins with bookings.

It’s the time when people wish to celebrate the big achievements of their lives. That’s why Diwali is also a festival of big milestones.

A festival of thoughtful gifting

Offices during this time are full of hampers, from dry fruits to chocolates, silver coins to gadgets. What may look like a simple exchange is actually part of a massive industry– corporate gifting in India is estimated at over ₹12,000 crore annually, with Diwali being its busiest time.

While sweets and dry fruits remain popular, more companies are turning to personalised, sustainable, and branded gifts. For employees, these gifts are a token of appreciation. For businesses, they’re a way to strengthen relationships and stand out in competitive markets. And that’s why Diwali is truly a festival of thoughtful gifting.

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