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Tag: account-based marketing

How Account-Based Marketing Transforms B2B Sales

How Account-Based Marketing Transforms B2B Sales

November 9, 2023November 9, 2023TGH Editorial TeamLeave a Comment on How Account-Based Marketing Transforms B2B Sales

In recent years, account-based marketing (ABM) has emerged as a robust strategy that focuses on aligning marketing and sales efforts precisely with your prospect’s business objectives. Instead of casting a wide net to capture an array of leads, ABM zeroes in on high-value accounts that are most likely to generate revenue and foster long-term relationships. […]

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