CFOs IN THE ADVERTISING ECOSYSTEM

CFOs IN THE ADVERTISING ECOSYSTEM TO DRIVE TRUE TRANSFORMATION

In a rapidly changing advertising world, can Chief Financial Officers (CFOs) help companies make the most of their investments in digital advertising? It is very easy to say that marketers can prove in great detail where is the advertising budget allocated and how they contribute to the top line but that is possible in theories. […]

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Preventing Controversies

Preventing Controversies: How To Assess The Cultural Dimension of Your Brand

Marketing and advertising have a lot of power and influence over cultivating and engineering our cultural consciousness, but with that power comes great responsibility. Hence, it is crucial that brands avoid including culturally inflammable ideas in their branding.   1.  Ecommerce has vastly changed the way we purchase goods and services, and social media has […]

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Do you know these facts about Instagram? Instagram features

Do you know these facts about Instagram? Instagram features

Are you thinking of taking your business online? Have you considered the power of Instagram? Stay with us and you will want to bring your business on Instagram asap and let’s get dive into some facts about Instagram that one need to know to grow on this platform.  Instagram is not just a photo-sharing app […]

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