Rebranding Gone Wrong: How Big Brands Lost Their Way

September 10, 2024September 10, 2024TeamTGHLeave a Comment

Imagine finishing an article and you aren’t happy with it, you would rewrite it to improve it right? Similarly, companies often rebrand themselves to become better than their competitors. Rebranding is a strategic move that enables them to change their image, adapt to evolving market trends and better connect with their audience. However, rebranding can […]

Flying High: IndiGo & Air India’s Dominance in Aviation Industry

July 31, 2023TGH Editorial TeamLeave a Comment

Which airlines do you prefer for your commute? Typically, the first choices that come to mind are IndiGo or Air India. While there are other airlines, like SpiceJet, Akasa, Vistara, and Air Asia, they often take a back seat in preferences. The reason behind this preference is the current state of the domestic aviation industry in […]