CFOs IN THE ADVERTISING ECOSYSTEM

CFOs IN THE ADVERTISING ECOSYSTEM TO DRIVE TRUE TRANSFORMATION

In a rapidly changing advertising world, can Chief Financial Officers (CFOs) help companies make the most of their investments in digital advertising? It is very easy to say that marketers can prove in great detail where is the advertising budget allocated and how they contribute to the top line but that is possible in theories. […]

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What Is Brexit

What is Brexit? How it’s impacting businesses and the world trade?

On June 23, 2016, the UK held a referendum where the public voted in the favour of Brexit. Soon after the results, the then-prime minister David Cameron resigned from the position as he was not in the favour of Brexit.  Pc: The Times What is Brexit? In 1993, a regional community was created with the […]

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