In today’s hyper-connected era, brands are no longer regional story-tellers — they are global architects of culture, behaviour and aspiration. Their influence crosses borders, their decisions shape markets, and their purpose often sets the direction for society itself. From design to discourse, brands today don’t just participate in the world — they help build it.
The ET Now Best Brands Conclave 2025 celebrates this evolution. It is a platform that honours the world’s most progressive brands — brands that innovate to stay ahead of tomorrow, create impact that extends beyond balance sheets, and influence thought, culture and human experience at scale.
This is not a recognition of performance alone. It is a recognition of brands that move the world forward.
Where Brand Leadership Meets Global Vision
The 2025 theme Innovate. Impact. Influence. — captures the DNA of the world’s most admired brands.
Innovation now demands the courage to challenge the familiar
Impact is measured not only by revenue, but by value created for society, industry and people.
Influence is earned through authenticity, relevance and meaningful connection.
At the Conclave, industry leaders and visionaries will decode how modern branding goes beyond marketing and into empathy-led design, consumer-centric thinking and culture-shaping creativity. The conversations will reflect a world where storytelling drives business, trust fuels loyalty and purpose powers long-term success.
This is the new brand language, and the Conclave is where it’s spoken.
What Defines a Best Brand?
The Best Brands framework looks beyond scale or legacy. It recognises those who redefine benchmarks across markets and mindsets. This year’s evaluation expands across global dimensions such as:
- Continuous Innovation and Product Reinvention
- Global Reach, Perception and Market Adaptability
- Consumer Trust, Loyalty and Emotional Equity
- Cultural, Digital and Behavioural Influence
- Purpose-Driven Vision and Responsible Growth
These are brands that convert insight into breakthrough, uncertainty into opportunity, and ideas into movements.
Being a Best Brand is not about being big — it’s about being transformational.
The Coffee Table Book 2025
Where Brand Legacies Are Preserved
One of the event’s defining highlights is the annual Best Brands Coffee Table Book, a curated archive of organisations that have reshaped industries across continents. The 2025 edition documents journeys of brands that:
✔ reimagined categories
✔ designed unforgettable experiences
✔ built emotional connection at scale
✔ influenced global consumer behaviour
More than a collection of stories, the book becomes a reference for brand thinkers — CMOs, founders, cultural strategists, young innovators and future leaders seeking timeless lessons in brand excellence.
A Room Full of Voices That Move Markets
The Conclave brings together a distinguished audience — from CXOs and brand custodians to strategic thinkers, creative forces and digital disruptors. Leaders from technology, BFSI, FMCG, retail, healthcare, manufacturing and emerging digital-first ecosystems will engage in conversations designed to spark collaboration, creativity and cross-sector innovation.
This is not just an event.
It is a meeting point of ideas that could define the next decade of brand leadership.
A Celebration of Purpose. Progress. Permanence.
What makes the ET Now Best Brands Conclave 2025 unique is its ability to look beyond metrics. It celebrates resilience, originality and the pursuit of legacy — not just quarterly performance. It acknowledges brands that lead conversations instead of following them, question norms instead of accepting them, and build for generations instead of seasons.
As the world looks ahead to 2025, anticipation builds around the names that will be featured this year — brands that reflect creativity, courage and the power to shape the future.
Because iconic brands are not accidents. They are built — with clarity, vision and the will to influence what comes next.
For more Enquiry reach out to us on et.edge@timesgroup.com*
(DISCLAIMER: The information in this article does not necessarily reflect the views of The Global Hues. We make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information in this article.)
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