We’ve all seen it, the endless reels of perfectly stacked smoothie bowls, loaded salads and those tasty avocado toasts. They have become a staple for the health-conscious, the trendy, and the Instagram-savvy. But have you ever thought about why most of these “superfoods” seem to come from abroad? It was a question that struck the mind of Harshit Godha, too. Except he didn’t stop at curiosity, he took it as a challenge.
A sticker that became a dream
Harshit’s journey began thousands of miles away from home. While studying in the United Kingdom, one moment planted the seed of a revolution. He noticed a simple sticker on an avocado in a grocery store that read as “Sourced from Israel.” Something about that made him pause.
India, which has vast agricultural diversity and favourable climate, was still not cultivating avocados on a major scale. And yet, countries with harsher climates were exporting them around the world. “Why not India?” he thought. That small question became the foundation of a big dream for Harshit.
Learning from the source
Harshit didn’t take shortcuts. He did a lot of research in Israel. He spent months learning everything he could about avocado cultivation. He observed techniques, learnt local farming practices, understood climate control methods, and learnt how to grow avocados even in regions with higher temperatures like India.
Harshit invested his time, efforts and energy in understanding how to adapt, localise and scale Avocado production sustainably.
Sowing the seeds in Bhopal
After returning to his hometown, Bhopal, Harshit imported 20,000 avocado saplings and set up India’s first modern tech-driven Avocado farm. He spent the next three years nurturing the farm.
The trees take time to mature, the weather can be unpredictable, and there’s always the risk of failure. But Harshit did it with all his heart.
“I knew that if Israel could do it, why not India?” said Harshit, making us all believe that if you put your heart and energy into something, it surely bears results.
When other farmers followed the lead
Today, Harshit’s farm earns a turnover of over ₹1 crore annually. But for him, the impact goes far beyond numbers. What began as a single farm in Bhopal has now inspired a wave across the country. Farmers from Assam to Tamil Nadu are following his lead. They have also started cultivating avocados themselves. Harshit has become a mentor to them on not just how to grow the fruit, but how to build sustainable and profitable farming ecosystems around it.
For too long, we’ve looked to the West for wellness trends. We assumed that we could only import health and couldn’t grow it. But the narratives are now changing, with people like Harshit leading the way. He has made people believe in the real magic of Indian soil, and what all can be grown in India with the right knowledge and technology, and even surpass global standards.
So, the next time you bite into an avocado toast, pause and think that what you just ate has been grown on Indian soil, by Indian hands, under the Indian sun.
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