“W Five Communication is a fairly diversified company that is capable of handling all the verticals together. What sets us apart is the communication that can be customized as per the client’s needs.”
Murtaza Ali Khan and Raashi Rohatgi Khan(Co-Founders, W Five Communication)
Business competition can be fierce at times; pushing organizations to look out for top-notch Public Relations companies to stand out and build a strong reputation in the business industry. Public Relations seems to be the trend that every business is following more so now than ever. PR is growing as a multifaceted managerial discipline, urging the need for more PR companies.
With the experience and confidence to drive and deliver 360-degree communications campaigns flawlessly, a highly acclaimed PR company, W Five Communication came to the fore in 2009. It is backed by a strong network spread across 100 + key cities and believes in & stands for the core message to be delivered –Who, What, Where, When, and Why.
Its experience is backed by strong and successfully implemented communication campaigns. It believes in promoting innovation and creativity through well-defined processes. The business verticals that the company specializes in, includes Image Consultancy, Fashion & Lifestyle, Corporate & Finance, Technology, Travel & Hospitality, Art, Celebrity Management, Education, Social Media & Digital media.
“When a lot of brands were trying to reshape their identities in a growing economy like India, W Five started helping a lot of clients looking for change in their brand identities and making their communication more effective. Right from the inception, W Five is catering to the needs of large-sized corporations as well as individual corporates,” said Murtaza.
THE FACES BEHIND W FIVE COMMUNICATION
Murtaza Ali Khan and Raashi Rohatgi Khan handle the entire functioning of W Five Communication.
Raashi has over 2 decades of experience in Public Relations. Her core focus areas include lifestyle and industry-related strategic counseling with media management. She has been an integral part of successful brand launches in India like Frazer and Haws, Hugo Boss, Valentino, Textile brand Kankatala, Christie’s British Auction House in India, Body shop, Marks and Spencer’s, Debenhams, Aigner, Abu Jani – Sandeep Khosla, Blossom Kochhar, FDCI, Casa Paradox, Logix Group, Sundream Group, Sadhna TV, Impresario Group, Roseate Group, FICCI FLO, ASSOCHAM, PHD Chamber of Commerce & Industry, etc. She specializes in developing 360-degree brand strategy campaigns for clients.
Murtaza Ali Khan has over 2 decades of experience in PR, marketing, banking, and finance. He has handled corporate brands and events for various clients like Oriental Bank of Commerce, Punjab National Bank, Crocs shoes, Liberty shoes, A10 Media, Ozone Networks, Smart Nutrition, Cotton council USA, Preciosa Czech Republic, MRF Championship, History Channel – Network 18, NDTV Good Times, Cloud Nine Hospitals, Medanta- Lucknow, Merino Group, 28 Black Germany, GAIL, OBC, Bramco Group, Aditya Birla Group, Hollywood Celebrity Christine Storm among others.
CORE OFFERINGS
W Five always looks to provide 360 solutions to companies that are looking for end-to-end solutions. The core offerings are as follows:
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Company Image Management
W Five helps companies build and manage their corporate image by providing services like Company profiling, Spokesperson profiling, Thought leadership initiatives, and Social Media Marketing / Digital PR services.
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Crisis Management
W Five helps companies handle unexpected and sudden changes by delivering crisis management solutions such as Situation Assessment, Strategic counsel, and Media intelligence.
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Media Management
In today’s cutthroat competitive marketplace, media management can deliver unmatched benefits. W Five always stays at the forefront to provide Media mapping, Media relations, Media round, and Engagement services.
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Digital Marketing Communication
W Five delivers top-notch digital marketing services like Product placement and reviews, Social Media Marketing– Facebook/Twitter/Instagram, Marketing campaign reviews and features, and Strategic brand tie-ups.
THE CLIENTELE
W Five caters to the needs of brands from diverse verticals like corporates, sports, tech & telecom, education, real estate, hospitality, fashion & lifestyle, beauty & wellness. Some of its clients are Aditya Birla Group, Liberty, MRF, Logix Group, Fashion Design Council of India, Merino, Janajal, Anmol, Vivo Pro Kabaddi, Xebia, and many others.
“Every brand is looking for a long-term solution and possibility of growth. There are brands that achieve tremendous growth but then become stagnant due to various reasons; necessitating the need to revamp and adapt to the market dynamics. We at W Five aim to give that brand the right kind of strategy ensuring that the brand stays with us for a longer period of time,” said Raashi.
“All clients have different needs altogether. Our objective is to weave everything together for our clients and give them a customized solution that suits their brand communication,” added Murtaza.
VISION AND MISSION STATEMENTS
W Five wants to be an ethically driven company that looks at acquiring clients and nurturing them over a period of time.
“We are digitally strong. We always do research before presenting a particular solution to a brand. Our work is always quality-driven,” said Murtaza.
“Ours is an all-rounder company”, the Co-Founders informed. Being an all-rounder, W Five is into verticals that have their own unique standing all together in the market.
THE CULTURE OF TEAMWORK
Teamwork not only brings new ideas to the table but also helps solve complex problems. W Five promotes a rich culture of teamwork. “Teamwork is where our strength lies. We are capable of handling five to six events simultaneously because of strong teamwork skills,” said Raashi while highlighting the importance of teamwork in the company.
OVERCOMING CHALLENGES
W Five faces a geographically driven challenge as it is working in Pan India. The challenge is being available at all the places and guiding people individually. Fortunately, it has been overcome by identifying and nurturing 70 to 75 network associates on a Pan India. These network associates function as arms and legs to the company and are spread all over the country. However, the major challenge is to maintain coordination with the associates in terms of keeping them in sync with the company’s opinions and thoughts.
DEFINITION OF SUCCESS
“The success for us is client’s satisfaction. If you are a company’s best brand ambassador, you have to live with the brand. Then only you will be able to penetrate and understand the brand’s vision. The secret is to live that brand, otherwise, the success ratio cannot be achieved,” said the Co-Founders.
Right from helping the clients consolidate key messages, building the client’s public image to providing value-added consulting services, and building relationships with communication channels, W Five is scaling every business with its unique brand proposition.
