Are you a business owner?
Do you want to learn the best tips on conducting effective marketing analysis in your industry domain?
If yes, let’s hit the books and let me take you through all the essentials of devising a plan for analyzing your target market.
Marketing analysis is a strategic method that puts a business on the ball to steer its products and services towards a high-profit margin by attracting investors with a stable business plan.
This strategy helps businesses in identifying actionable insights such as:
- Volume of the target market
- Potential customers
- Buying patterns
- Barriers due to the competition
- Economic environment
- Impact of regulations posed by the industry.
The Need for In-Depth Marketing analysis
The factors mentioned above are just the tip of the iceberg when it comes to the importance of marketing analysis.
A solid marketing analysis will ensure that you are not stuck between a rock and a hard place when you are asked by potential investors to show the statistics related to the potential reach of your business. A marketing analysis that is as clear as mud should showcase why customers need your service and why they will choose to invest in it.
Though the idea of conducting a marketing analysis might sound intimidating, here are the best tips you can follow as business owners or service providers who are looking at a good reach:
-
Business Demographics
Business demographics is an important aspect of consideration in marketing analysis to make sure that you are aware of the volume of your market and not compare apples to oranges.
That being said, you must keep in mind that the volume of your target audience is highly dependent on the type of your business. If your business is a small store in a specific area, then your target customers become the people around the said locality.
If your business is a chain of quality restaurants, then your target customers scale on an international level.
-
Industry Review
In a structured industry review, the critical information to be included are the metrics of the industry. The metrics include information such as the size of the industry your business is a part of, the projected growth, and where the industry is headed.
This component of marketing analysis not only scrutinizes your plan for your business but also helps you in researching the potential downfalls of the industry and staying ahead in the game.
-
Competition
It’s not just necessary to know the competitors’ strengths but as a business owner or a service provider, you need to also be aware of the weaknesses that you can take advantage of.
This method of planning will not only help you in delivering high-quality products and services but will also help you find your feet with your potential target audience.
-
Product or Service Pricing
Deciding the pricing helps businesses formulate a plan which forecasts the volume of initial sales of your product or service. This is an important factor that investors and banks look for in a good marketing analysis of a company.
If the business is competing as a high-priced product or service to other businesses, the rule of thumb is that the marketing of that business must also set the same standard. If a business is competing as low-priced to other businesses, the marketing should signal the same to always ensure hassle-free customer expectations.
AUTHORED BY: VARSHAA MOHAN
