If your business is not on the internet, then your business will be out of business.
Bill Gates (Founder, Microsoft)
That’s how Bill Gates summed up the importance of online presence for any business. Online presence includes all the activities done on the internet under a business name or a person’s name. Online business includes interactions, accounts, or some kind of information about the business. Some businesses think that by making a social media account they have a strong online presence but unfortunately, just having a social media account is not enough. You have to use appropriate and relevant strategies to make a strong online presence. Advertising about any product or service launch on social platforms can surely do wonders. But you must be thinking about why is it important to have an online presence.
Let’s first take a look at the purpose behind online presence.
PURPOSE OF ONLINE PRESENCE
Having an online presence can make or break a business. A strong online presence not only helps you to reach a wider audience but also builds customer relationships and loyalty. Building an online presence can be difficult at times but not an impossible task. You can easily reach new clients through visibility.
Online presence is especially useful for small businesses because their competitors are also probably building an online presence. If you want to win in this digital game, think of some coolest and smartest ideas and techniques to bring more and more traffic, reach new clients. and grow your business.
There are a lot of benefits of having an online presence. Take a look:
BENEFITS OF ONLINE PRESENCE
There will always be a difference between a small business and a big company. It can easily be recognized by everyone. Similarly, a business with a strong online presence stands out in the market. Being active on many social media does not guarantee you more business, but it surely increases your chances of getting noticed by potential customers. A strong online presence will attract more traffic to your website as it increases your visibility. And if you are visible on the internet you will be guaranteed to have more business, clients, and traffic.
There are some advantages of having an online presence. These are:-
- It will help you to connect with your customers better.
- It will help to create your brand identity.
- It will build trust and relationships with the customer.
- It will show you what will work and what won’t.
- It will be cost-effective.
- It will help to target global customers.
- It makes your business more accessible.
- It will do digital marketing for your brand.
- It makes your business more credible and successful.
You must be thinking that your business is already well established, then why is it important to go online. The answer you are looking for is here.
picture credit :-pixabay
WHY YOU SHOULD CARE ABOUT ONLINE PRESENCE?
Having an online presence on different digital platforms is becoming very prominent nowadays. Everyone takes help from Google to find something suitable for themselves. People tend to find everything on the internet from restaurants to hotels for outings. They choose the top listed places for eating, living, or roaming around. Do you ever think about how you are able to find the top places? This is all because of good reviews, visibility, and reliability. All these things can leave a lasting impact on your business. They also make a business powerful because of its online presence on different platforms. And with that, a business can be more presentable on the web and can gain more trust from the audience.
Online presence is a must! No matter what kind of business you have, what matters are the strategies you adopt, and how you control and manage your online presence.
In the digital era, almost everyone is on social media in one or the other form for their business. Online presence is a free marketing tool for your business or brand. You learn and evolve, for instance, who you were 5 years back cannot explain who you are today. Earlier, having a business website represented an online presence of a business but today a strong online strategy covers the design and development of a website, blog posting, Search Engine Optimization, Web Analytics and Social Media Marketing.
Businesses that don’t have an online presence are looked upon in a negative sense by customers while business with a strong online presence is viewed as an innovative and creative business.
If you still don’t care about your business, you really need to think again. A strong online presence will lead to connections on so many platforms with so many outlets and can lead to more followers. In order to put the best foot forward in front of your customers, consider building a strong digital presence of your brand because this is the need of the hour.