“I strive to lead with empathy with my eyes constantly on the goal.”
Rohini Manian (Founder & CEO, Propcierge)

Real estate has traditionally been a male-dominated sector. However, it is often said that nothing lasts forever and nothing stays same. To break the deep-rooted stereotypes, women are coming forward to excel in different sectors and real estate is no different. One such passionate woman is Rohini Manian.

Having born into a business family, Rohini Manian has always been surrounded by talks about business. Hence, the tendency to engage in entrepreneurship and the ability to perform peerlessly felt natural to her.

Rohini’s first love is real estate. Her passion to do something in this particular field led to the creation of Propcierge, India’s only digital platform for real estate needs in 2019.

As the Founder and CEO of Propcierge, Rohini carries forward into Propcierge, the 100-year family legacy of infrastructure, real estate, and relocation businesses. Rohini, a third-generation entrepreneur from the Manian family, uses her western education and intrinsic Indian business acumen to spearhead Propcierge and is ably supported by experienced international property professionals, as they serve a global world. As a startup accelerator, avid investor, and motivational speaker, she believes in guiding fellow entrepreneurs to build scalable and purpose-driven businesses that create sustainable social impact.

ROHINI’S JOURNEY TO THE ENTREPRENEURIAL WORLD

Rohini has grown up listening to dinner table conversations of her parents around business ideas, their implementation, and trends. Her inclination to build businesses started at a young age as her parents and brother are entrepreneurs and they constantly inspire her to invigorate the world of entrepreneurship. The freedom and her ability to impact several people around her motivate her every day to bring new ideas to the table.

Rohini started off her journey in 2014 with her family business Global Adjustments, a relocation and realty services company when she was 23 years old. She took over as Chief Executive Officer in 2016. As CEO, she delegated the company’s agendas, oversaw the entire organizational structure of the company, and managed the overall operations. As the challenging yet exhilarating journey of bearing the risks and enjoying the rewards fascinated her, she never looked back.

Currently, she is the Founder and CEO of Propcierge, a real estate company that provides an exotic range of interior, renovation, home construction, and many other services.

ROHINI’S LEADERSHIP PHILOSOPHY

According to Rohini, the best and foremost leadership is always authentic. Although it may borrow from various influences, the real philosophy is as individual as a fingerprint. That’s why the quality of a leader is reflected in the standards they set for themselves.

Rohini brings her honest best self to every conversation she does with all her stakeholders and encourages her team to do so too. She strives to also lead with empathy with her eyes fixed constantly on the goal.

PROPCIERGE: EVERYTHING REAL ESTATE

Propcierge is one of India’s leading 360 degrees service providers and platforms for real estate. It prides itself in the 100 year legacy of infrastructure, construction, and real estate services. This has enabled the company to offer solutions that help provide the best experience for individuals and corporates – from property management, construction, renovation, and interiors to designing homes and commercial spaces. Propcierge’s unique approach augmented by technology combined with the local knowledge has made it a trusted and go-to expert for anything real estate.

WHAT MAKES PROPCIERGE UNIQUE?

Propcierge makes itself formidable in the real estate industry through its combined expertise of local knowledge with state-of-the-art technology.

“We believe in absolute success over relative success; Carrying a 100-year legacy, we are now poised to respond to the market ahead of time and our competitors,” Rohini asserted.

THE CORE VALUES

Propcierge is built on the pillars of integrity and transparency. Its efforts and billings are transparent to both; the internal team as well as external customers. That’s why everyone in the team speaks the same language of customer delight. Propcierge also works with a team of international experts who have laid strong Standard Operating Procedures (SOPs) to follow and this is quite sacrosanct for the company.

“As far as mediation goes, I am always on the side of doing right for the client,” Rohini mentioned.

THE CLIENTELE

Propcierge deals with individual clients as well as corporates. Delighting the customers and maximizing their satisfaction has always been the core philosophy of the company. It has successfully built long-lasting relationships with all its clients and that’s a perfect testimony to the process it has built and the people who steer it.

HURDLES FACED BY ROHINI

For Rohini, every challenge has been a new opportunity. As a woman in the male-dominated real estate business, she used to find it extremely difficult to be taken seriously for what she used to do and bring to the table. She knew the only solution would be to set an example and build a strong diverse leadership board of her own. Today, her self-built board encourages women to take up more roles in the real estate industry.

Furthermore, as the CEO of Global Adjustments, it wasn’t easy to lead a team of people much older and experienced than her. In the initial days, she had to put in extra effort to explore more. Gradually, her extensive knowledge and thought process added value to the company which helped her earn respect in the organization.

“Respect has to be earned and not commanded, that is something I learned very early in life,” Rohini remarked.

THE VISION STATEMENT

Rohini’s long-term vision for Propcierge is to make the company an ideal and preferred choice of every Indian whenever they think of Anything Real Estate!

ADVICE FOR WOMEN ENTREPRENEURS

Rohini shares a famous quote by Sheryl Sandberg for every budding women entrepreneur which says “You will be defined not just by what you achieve, but by how you survive.”

She believes that it is especially true for women entrepreneurs because everyone has their eyes on women. She advises women to take every challenge as an opportunity to show the world that she is no less than any other in the industry and can climb the ladder of success that she has set for herself.

Rohini also says “There will be times when you would need help. Don’t hesitate to ask and reach out to your network of friends, family, and professionals. A healthy network is a key to a successful business.”