“We create content that sells.”
(Founder, CDM Content Design Market LLP)
Sujata Upadhyay, a content consultant and marketing enthusiast believes in curated, coherent, and compelling content that creates an impact on the reader’s mind.
Let’s hear what Sujata has to say about her journey and her brand CDM Content.
Give us a glimpse of yourself and walk us through your journey of becoming an entrepreneur.
While working with companies in the tech space for 14 years, the knowledge I developed was – the right positioning and credibility building makes one stand ahead of its competition. Hence the choice of words and the content you create is essential and I wanted to pass on this experience to the startups. That’s how CDM was founded – to help growing businesses enhance online visibility.
What hurdles did you face while building your career? How did you overcome them in order to succeed?
In 2018 when we started, it was just the US market that was well aware of the credibility content could bring. Meanwhile, most of the Indian firms I connected with were still struggling to find value beyond SEO blogging and were expecting to see an immediate ROI. The market was not ready for what we had to offer.
In the last few years, the importance of subtle marketing, and the role it plays in increasing steady revenue has become clearer. There has been a huge shift in where the Content Marketing industry is heading, and we’re really excited about the contributions CDM will make as we grow.
What is your leadership philosophy? What factors do you keep in mind while taking business decisions?
You cannot grow as an organization if you do not offer value to your clients, your employees, and your network. Every decision I take is therefore guided by the overall growth our offerings can bring in terms of revenue, exposure, and expansion.
Briefly describe your company and the products or services you are offering.
We are a Content Writing and Content Marketing firm mainly catering to the needs of B2B firms looking to expand their business. The content we generate and distribute is designed to attract, engage, and convert prospective audiences into long-term, loyal customers. We create content that sells.
The internet is filled with unoriginal content that is written for the sake of writing; it does not provide value to the end customer. The CDM writers are marketing and domain experts know how to create content that is both informative and effective.
Shed light on the clientele of your company. How do you ensure a successful client relationship?
We have worked with over 200 clients since we started out in 2018. Most of them are among rapidly growing tech-enabled firms, manufacturing, and EdTech companies. Our project coordinators and strategists ensure that our clients are part of our planning and execution processes thus building successful client relationships.
How do you identify and explore new market opportunities in a changing world?
In a mature market like our vertical, the ability to identify consumer needs, pain points and to cater to them via a customized offering is the best way to grow. This, combined with the fail-fast approach that is vital for sailing past competition, has helped CDM continue to thrive since its inception.
Shed light on the mission of the company. What is its long-term strategic vision?
We want to be the leader in the B2B content writing space, catering to tech-enabled firms with our rich experienced strategists and writers.
Mention the awards and milestones received by you and your company so far.
We were recognized as the Best Startups in Pune to work for in the year 2021, as well as the Most Promising Content Consultation Companies in 2022.
What would your advice be for women, who also want to become an entrepreneur? Share your favourite quote that keeps you inspired.
Entrepreneurship is a mindset, a journey, not a designation. So, one doesn’t plan and become an entrepreneur, if you can stay positive throughout the roller-coaster ride – then just start.
Words that keep me going are – ‘being flawsome’ – accepting your flaws (working on them) but knowing that you are awesome irrespective!