It takes years of hard work, dedication and passion for any business to make its brand name in the industry. A Brand makes your company what it is. Brand recognition is a must for every business for growth and to create a positive image. Those companies that successfully build the trust of their customers and […]
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Cheryl Burgess says, “A brand is a reason to choose.” Much more than a logo or design, a brand creates a positive perception of an organization, and its products or services in the customer’s minds. A brand is everything. That is why all the business owners work day and night to build brand development strategies. […]
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For decades, brand loyalty was the holy grail of marketing. Companies spent billions crafting long-term relationships with customers, banking on the idea that once a consumer trusted a brand, they would stick with it for life. But is this true in today’s life? You know the answer. With the rise of Gen Z, the rules […]
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“If you are not on Linkedin, you don’t exist professionally!” “Build your personal brand on Linkedin!” These lines sound familiar, Right? LinkedIn, the so-called professional playground, is flooded with polished success stories, viral career hacks and too many inspirational posts. But here is the real question – Is personal branding truly a game changer or […]
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Businesses rely on a social media presence to build brand awareness, connect with customers, maintain a reputation, and increase sales. In fact, the first month of a ban on TikTok would result in the loss of $1.3 billion in revenue and earnings for small U.S. businesses. While many may curate their content with hopes of a magic […]
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Imagine finishing an article and you aren’t happy with it, you would rewrite it to improve it right? Similarly, companies often rebrand themselves to become better than their competitors. Rebranding is a strategic move that enables them to change their image, adapt to evolving market trends and better connect with their audience. However, rebranding can […]
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Have you heard of companies like Kongo Gumi, Sean’s Bar, and The Royal Mint? What do they have in common? They are businesses that have survived wars, revolutions, and technological advancements for centuries. These are the world’s oldest businesses. They are like living relics, storehouses of centuries of knowledge, tradition, and expertise. Each of these […]
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Discover How did boAt transition from its inception to becoming a dominant force in India’s wearable electronics market? What unique features of boAt’s business model and partnerships have contributed to its success and differentiation in the industry? How does boAt envision its future trajectory, including potential expansions, innovations, and global ambitions in the electronic products […]
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Every country has its own set of designers; that is, creative people who have a special gift of ‘seeing’ the world around them, interpreting and infusing it into the pieces they create. Each country is different, which is why the nationality of a designer can influence their designs. And when it comes to American designers, […]
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“We work closely with our clients and offer them test products to ensure they observe the quality first-hand before placing the order.” Vijay Singh Rana (Founder & CEO, Purple Palette) Gifting is far more than a simple gesture of kindness, it’s a potent tool that elevates the sense of value among employees. Beyond the confines […]
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