BRANDS OF THE YEAR 2021

Cheryl Burgess says, “A brand is a reason to choose.” Much more than a logo or design, a brand creates a positive perception of an organization, and its products or services in the customer’s minds. 

A brand is everything. That is why all the business owners work day and night to build brand development strategies. However, building a brand from the ground up is not at all an easy task. A successful brand can be a key to a business’s success while a poorly managed one can lead to negative impacts. Many brands are going above and beyond to ensure they stand out in a crowd. Their remarkable efforts are putting themselves ahead of many businesses in the community.

Here’s a list of some of the powerful and emerging brands from different industries:

• DE-CIX INDIA

Category: Internet Exchange

DE-CIX is a physical location where Internet infrastructure companies like ISPs and CDNs connect. These locations allow network providers to share transit outside of their own networks. Companies with a presence in an IXP can reduce latency, improve round-trip time, and lower costs. DE-CIX India is powered by DE-CIX, the operator of the world’s largest Internet Exchange in Frankfurt (Germany), with 10.8 terabits per second of data throughput.

Sudhir Kunder is the company’s Country Director, and has over 27 years of experience in a variety of fields. He is in charge of developing the company’s strategic policies and monitoring progress toward goals.

• DRAWZING DESIGNS

Category: Interior Design

Drawzing Designs is India’s first virtual design lab that aims to provide one-of-a-kind Interior design services to people from all around the world. The company puts together a vibrant team of top-school designers, local artisans, and a well-equipped execution team to bring a hassle-free design experience to everyone’s doorsteps. It guarantees an experience of a lifetime with its AI design assistant, ‘SPAYCEI’, who stays with the client throughout an engaging design journey. 

S.V. Krishnan is the Managing Director of the company. As a first-generation entrepreneur, the field of interior designing and real estate has always been truly intriguing for him. He develops and executes Drawzing Designs’ business strategies to help the company achieve its goals and objectives.

• GIR ORGANIC

Category: Organic Dairy

GirOrganic is a dairy farm in Gujarat spread across 400 acres of organic certified land. Providing a natural habitat and ecosystem for the cattle, crops, and natural products, GirOrganic farm has over 350+ Gir cows. The fodder for the Gir cows is made using a blend of 10 different varieties of plants that are grown on the farm itself. GirOrganic is a family-run business promoted by Nitin Ahir, in collaboration with his uncles and elder brother. 

Nitin Ahir sets the strategic direction of the company. He is responsible for decision-making and creating strategic business plans for GirOrganic. 

• KERALA NATURALS

Category: Organic Marketplace

Headquartered at Kadanad, a small village of Kottayam, “Kerala Naturals” is a sole proprietorship firm. It was founded in 2012 with the aim to offer premium quality, pure, and fresh natural herbs, spices, and Ayurveda products worldwide at a moderate price. Kerala Naturals provides 99.9 percent pure & organic products, spices, herbs, handicrafts, and beauty products. It provides its products and services under 3 different brand names Kerala Naturals, Preethy’s Boutique, and Kanan Naturale.
Mathew Joseph is the Proprietor of Kerala Naturals and is responsible for handling the entire management and overall operations of Kerala Naturals.

• PRACTO

Category: HealthCare 

Founded in 2009, Practo is one of the fastest-growing healthcare platforms that connect millions of patients with hundreds of healthcare providers around the globe. Practo provides a singular platform to customers to book an appointment, get the test reports, take online consultations from highly qualified doctors and order specific medicines as well. Today, Practo has almost 2,00,000 healthcare professionals on its platform and is present in many countries like Singapore, the Philippines, Indonesia, Brazil, and India. 

It is founded by Shashank ND  in 2013 along with his friend, Abhinav Lal. Shashank has been tirelessly working on Practo’s fundamental vision of making healthcare simpler, more accessible, and convenient for all. 

• SALESCLAP

Category: CRM Software

To help businesses close their deals quicker and faster and expedite their growth, SalesClap laid its foundation in 2016. It is a powerful cloud-based software-as-a-service (SaaS) CRM provider for AEC (Architecture, Engineering, and Construction) sector. It stores all customers’ information like names, addresses, email, phone numbers & other necessary details and keeps track of full sales activities. The application is made in such a way that it can be used by a single entrepreneur, small businesses set-up, or a large-scale enterprise. SalesClap makes sales predictable and is a definitive tool for scaling the businesses. SalesClap is operating under the strategic leadership of Amar Jadhav and Poonam Jadhav.

• SHIVA GROUP

Category: Architecture and Engineering

Shiva Group is an ISO 9001-2008 certified business group with a legacy of more than 20 years, with around 500 employees that contribute to its Pan India geographical presence. Established in 2000, this company is growing into a beacon for others to copy and emulate. It is a versatile group of two companies, Shiva Infra Solutions, and Shiva Consultancy Services. Shiva Group offers a gamut of services like Architecture Design Solutions, Project Management Services, Interior Design Solutions, and Engineering Services.

A Founder and a leader in the true sense, Mithilesh Giri is the man behind Shiva Group. He is the Managing Director of the company and handles its overall operations. 

• SM EXPRESS LOGISTICS

Category: Logistics

SM Express is one of the leading logistics companies, providing specialized B2B logistics services across multimodal courier operations in Pan India since 1996. The company has its headquarters in Mumbai, although it has expanded its operations to other areas of logistics and supply chain solutions. As a logistics service provider, SM Express takes a solution approach and serves the entire supply chain of customers. 

The company was established by Mr. Shrawan Chaudhary to live his dream of providing preeminent logistics services to businesses. He not only converted his vision into a reality but also trained his brother Mr. Shivkaran to lead the organization. Today, Mr. Shivkaran continues to lead the blueprint of vision as framed by his brother.

• SWAYAM

Category: Home Furnishing

Headquartered in Gurugram and founded in the year 1999, Swayam is India’s leading home fashion brand involved in the manufacturing of Home Furnishing products- Bed Linen, Table Linen, Kitchen linen, Comforters, Cushion Covers, Laundry Bags, Curtains, and a host of other home accessories. “Swayam” is originated from a Sanskrit word which means Me, Myself, on my own. 

The company was started by Neerja Garg, Co-Founder and Creative Head of the company. She established Swayam to express and showcase her design creativity and make a business proposition out of it. Neerja mentors and encourages the entire team of young professionals and works with them to deliver best-in-class services to clients.

• TEXILA

Category: Education

Texila Education Global Holdings (TEGH) is motivated by its core values, ethics, expertise, and leadership through its brands and affiliates namely Texila American University Guyana, Texila American University Zambia, and University of Central Nicaragua. It is one of the most trusted names in offering diversified educational programs like Medicine, Allied Health Science, Business and Management, Professional Development Courses, Short Term Courses, and many more. 

Saju Bhaskar oversees the development, planning, target setting, auditing, and reviewing processes of the entire congregation. With his impeccable work ethics, he has inculcated a strong value system in the organization.

“All the names have been arranged in an alphabetical order, and it is not a ranking”.