Eureka! – E-Cell IIT Bombay’s annual flagship B-model competition goes international

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Entrepreneurship Cell, IIT Bombay is an organization that runs several programs throughout the year to promote entrepreneurship, startups and small businesses. One of their most popular programs is Eureka! – The Business Model competition started back in 1998 to accelerate the most innovative ideas into commercial success. Eureka! has won the title of Asia’s largest business model competition, over the years and has helped many startups become multi-million-dollar businesses.eureka e-cell

Eureka! 2021, the 23rd edition of the competition presented by SBI General Insurance, will be extremely competitive and successful as it extends to the GCC region (the region includes the UAE, Saudi Arabia, Qatar, Oman, Kuwait and Bahrain) apart from the Indian subcontinent, and thus shows its worldwide presence. Prizes worth INR 80 Lakhs are in stake for the winners as well as opportunities of mentoring, networking, incubating and funding will be given. 

All winning startups will be taken to Expo 2020 Dubai by Eureka! 2021 powered by Gulf Islamic Investments to showcase their innovation internationally.  This once in a lifetime opportunity for Startup founders are up for grabs.

The best part is anyone can participate in this 5-month long mentoring program. No prior knowledge required for registration which is free of cost.

Participants can sign up for Eureka! 2021 at:

During the year of the pandemic and the restriction on the business, several problems have become commonplace in the community. Eureka! aims to bring about the best solutions to these problems in the various spheres and to provide the necessary support for them to solve social problems. A very different business track in mind? Don’t worry Eureka has it all!

Salesken AI Business Track: The general business tracks of Eureka! open to all kinds of innovation and value generation. The only limit here is one’s imagination.

SIDBI Social Track: Social Track promotes ideas and B-models that provides value to near bottom of the pyramid of society.

SBI General Fintech Track: The fintech track includes technological growth in business models that have the potential to transform financial services through the development of new tools, channels and systems.

Sustainable and Affordable Energy Shell: A Sustainable and Inexpensive Energy Track promotes a viable start-up that works for clean energy purposes and provides alternatives to traditional fuels.

Godrej Agrovet Food and Agro Track: The Food and Agro Track aims to support new solutions to the Food & Agriculture industry. There are many opportunities in this field as the millennial generation is looking at healthy eating habits.

Westbridge Capital Pan-IIT Track: The Pan-IIT track invites entries from scratch established by students/staff or alumni of any of the 23 Indian Institute of Technology (IITs).

Edutech Track for Gulf Islamic Investments: With the epidemic rocking the world including the education system, switching to digital mode is now more of a necessity than a technological drive. This route has gained academic and technological prominence in its backbone.

This year in conjunction with Sprinklr as our Platinum Sponsor, and Riverwalk Holdings as our Venture Partner, Eureka! aims to provide a unique experience for all its participants to provide a wide range of benefits to participants and winners including direct access to the TiE Pune Venture Program, funding of up to USD 1.5 Million for each of the top 50 entries of Eureka! by Indian Angel Network, mentoring opportunities from NITI Aayog, and more.

Eureka is proud to offer a 360-degree experience in 5 months. If you feel that your idea has potential, then Eureka! is the only support needed to turn your idea into a reality. So why not let the same idea make you successful?

Subscribe now to the link in the poster. Who knows, your idea could be the next unicorn!

Registration deadline – 16th October’21

For any questions, contact –

Suryansh Bhandari, Head of Events (+ 91-88962-44444;

Mananasvi Seth, Head of Events (+ 91-97528-85343;


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