In the years to come, 2020 will be looked back as the year that changed everything. The pandemic has come with mixed fortunes for various industries. E-commerce product businesses have become one of the fastest‑growing sectors of the small business population and are set to hit US $5.4 trillion by 2025, with UK forecasts estimating £5.4 trillion in global e‑commerce by 2025 .
According to UNCTAD, GMV for the top 13 B2C e‑commerce firms rose 20.5% in 2020, compared to 17.9% in 2019. Notably, Shopify surged 95.6% and Walmart 72.4%, bringing combined GMV to US $2.9 trillion that year . The expansion of digital and e‑commerce sectors continues now into 2025 making it essential to future‑proof your business with current automation strategies.
What Is E-Commerce Marketing Automation?
E-Commerce marketing automation refers to the use of certain software that eases out the process of managing and controlling repetitive tasks carried out during the marketing process. This allows the human resources to focus their attention on more high-profitability tasks. More often than not, marketing involves the repetition of monotonous tasks and can prove to be quite tiresome and time-consuming. This is where e-commerce marketing automation comes to the aid of e-commerce businesses.
FOLLOWING ARE THE 5 BEST E-COMMERCE MARKETING AUTOMATION IDEAS:
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Email-Marketing Automation
Email marketing campaigns work to target potential clientele and subscribers by reminding them of your business in their inboxes. It also makes it possible for businesses to send in offers, concessions, and relevant information to their customers. Given below are the ways one can benefit the most while working with E-mail Marketing Automation-
- Using email automation software to pick out a captivating subject line.
- Making use of the software to keep a check on the open rate of the campaign e-mails. A 15-25% of opening rate should be considered ideal.
- Using the software to create e-mail lists of customers and targetting specific groups based on buying statistics.
- Making use of the software for e-mail campaigning and nurturing leads.
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Automated Workflows
The seamless, efficient, and timely processing of the e-commerce marketing process is ensured through an automated workflow. Following are the ways in which it can function:
- Introducing cart recovery and abandonment of cart emails to win over customer loyalty.
- Engaging customers with automated e-mails by sending them emails based on their browsing history.
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Detailed Analytics
Detailed analytics allows one to closely analyze and interpret all the aspects of the business’s marketing campaign in the following ways-
- It helps in showing how many customers ended up not buying the product and simply leaving it in the cart.
- Helps in recommending products on the basis of the client’s purchasing history
- Shows the conversion rate of leads into customers
- It can suggest areas of cost-cutting by giving an insight on Return-On-Investment rates.
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Management And Creation Of Landing Pages
These are the pages that the customer lands on when they click on the link to your campaign. It must be ensured that the landing page is similar in color and design to the campaign page which leads the customer to the website.
- A pre-built landing page can be made use of to make a captivating and responsive page.
- The ‘drag and drop’ landing tool builder can easily allow one to drag and drop elements on their website or campaign pages without getting into the hassle of ‘coding’ or depending on a developer to do the job for you.
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Personalization & AI‑Driven Tools
- 75% of consumers are likelier to buy from personalized experiences
- AI tools tailor real‑time product suggestions and automate chat interactions
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Other Popular E-Commerce Marketing Automation Trends
- Automated chatbots and dynamic content empower real-time personalization
- Omnichannel campaigns (email + SMS + push + social) drive 250% higher purchase frequency .
- Leverage voice commerce, AR try‑ons, and social commerce through platforms like TikTok and Instagram, which account for ~10–28% of 2025 e‑commerce growth
Following Are A Few Analytical Tools For E-Commerce Businesses-
Google Analytics– The insights gained from Google Analytics help in evaluating the performance of the company’s products, content, campaigns, etc. It informs the businesses about the traffic being received on its page. It assists in making better strategies and better product pages.
Kiss Metrics– This tool is insightful in understanding one’s customers and their behavior. It gives out information about the most engaged users, customer leaving rates, and best-performing products.
Omnisend – in 2024, automated emails, SMS, and push notifications powered 46% YoY revenue growth, with automated messages driving 87% of orders
TO WRAP IT UP
In 2025, automation is the backbone of effective e‑commerce marketing:
- Automated campaigns deliver significantly higher engagement and conversions
- AI and personalization are no longer optional, they’re expected
- Multichannel automation fosters brand consistency, loyalty, and repeat purchases
Top platforms to explore include Mailchimp, Omnisend, ActiveCampaign, Drift, Zendesk, and others offering seamless email, SMS, chat, and social integrations.
By automating routine processes, you unlock time to craft compelling campaigns, nurture relationships, and scale up, making automation the strategic imperative for e‑commerce in 2025.
