“At Mahindra Logistics, we remain sharply focused on adding value to our customers through innovative solutions that make them increasingly agile and cost-efficient.” – Rampraveen Swaminathan (MD & CEO, Mahindra Logistics)
The logistics industry is expected to see innovative disruption due to digitization which will result in redefining business models. One renowned and popular company that aims to drive this transformation to achieve significant growth is Mahindra Logistics.
Mahindra Logistics is a leading third-party logistics solutions provider in India with a strong presence across diverse industries. It offers solutions in two different business segments- Supply Chain Management and Enterprise Mobility. It also offers integrated employee transportation solutions to enterprises across IT, ITeS, Manufacturing, Banking, Financial Services, and Insurance, and Consulting Businesses.
Rampraveen Swaminathan is the current Managing Director and Chief Executive Officer of the company. He has two decades of business leadership experience in the Automotive, Energy, and Paper sectors. He was appointed to the Board of Mahindra Logistics in February 2020. His areas of expertise include strategy and planning, business management, international operations, and operations transformation.
SUPPLY CHAIN MANAGEMENT
Mahindra Logistics offers customized and end-to-end logistics solutions and services in different fields. Some of them are:
1. Warehousing
Warehousing services primarily include inventory control, storage management, and value-added services. The company has deployed customized Material Handling Equipment and extensive automation which is proficient in handling the existing warehouses for clients to optimize their functioning. It has over 17 million sq. ft. of warehouse space, operating in more than 500 locations and catering to more than 300 renowned companies.
2. Transportation
Transportation services largely include In-bound solutions, Outbound solutions, Primary and secondary distribution, Network-based distribution, Last-mile delivery, etc. Its transportation solutions are designed to offer end-to-end services like Multi-Modal & Intermodal, Finished Vehicle Logistics/Auto Outbound, Electric vehicle fleet for last-mile delivery, Partial Truckload (PTL), and less-than-truckload (LTL), Milk Run, and ODC & Project Cargo.
3. In-factory logistics
In-factory logistics services are basically customized services that are aligned to the customers’ production schedule. The company supplies real-time data required for planning improvements in efficiency and precision in operations by means of technology incorporated in its in-plant logistics systems for factories.
5. Freight Forwarding
Under freight forwarding, the company offers various services such as air freight and ocean freight operations, exports and imports, full container load (FCL) and Less than container load (LCL) services, Charter operations, Project Management Office (PMO) support in critical implementations, Project logistics and ODC cargo, integrated cross-border solutions combining domestic and international operations.
5. Value-Added Services
The company believes in delivering beyond expectations. It offers various value-added services like kitting, bulk breaking, labeling, bundling, and customized packaging.
ENTERPRISE MOBILITY
Mahindra Logistics has an enterprise mobility business called Alyte. Its Alyte business provides technology-enabled and customized solutions for the daily pick-up and drop requirements of enterprises – IT, ITeS, business process outsourcing, financial services, consulting, and manufacturing industries. It offers its service in many cities like Cochin, Patna, Ahmedabad, Hyderabad, Bangalore, Delhi, Jaipur, Mumbai, Pune, Kolkata, Hyderabad, and Coimbatore.
Its suite of solutions include:
- Employee Transportation Services which is designed to ease any company’s employees’ daily commute.
- Enterprise Oncall Services; a technology-enabled car rental for reliability and responsiveness.
- Event Transportation Services; a well-planned and a seamless transportation service that follows the events’ plan.
- Green Fleet Services in sync with India’s target of making 30 percent of vehicles all-electric by 2030.
eDeL: LAST-MILE DELIVERY SERVICE
Mahindra Logistics has an electric last-mile delivery service in India called ‘eDeL’. At present, eDeL is operating in 9 major cities (Delhi, Kolkata, Nagpur, Surat, Hyderabad, Nashik, Pune, Mumbai, and Bengaluru ) in India with more than 500 vehicles.
The idea behind launching eDeL is to fundamentally change the manner in which in-city distribution is managed and the impact it has on the environment. The current vehicle that is used is Treo Zor EV from Mahindra Electric. It was launched in November 2020. This is chosen because of better cubic capacity, range, safety and as a result delivers superior operating economics when compared to ICE (Internal Combustion Engine) vehicles currently used for last-mile deliveries.
SERVICES TO INDUSTRIES
It provides supply chain solutions to many big industries like Engineering, Consumer Goods, Pharmaceuticals, Telecom, Commodities, Automotive, and E-commerce industry.
1. Automotive Industry
Mahindra Logistics offers fully integrated solutions spanning multi-modal transportation – inbound & outbound, warehousing solutions, yard management, large contractual workforce management, stores, and linefeed services, just-in-time services, aftermarket logistics, return logistics, layout, and process design support, etc. for the Automotive Industry.
2. Engineering Industry
The company helps manufacturing & engineering industries to significantly boost productivity and effectiveness. It offers services like order management, logistics solutions, production support, and lean warehousing.
3. Consumer Industry
To optimize storage and distribution, the company offers many integrated solutions for the consumer industry. It offers solutions from design to delivery, manage warehousing and distribution centers, secondary and last-mile transportation. It also optimizes distribution systems and networks for FMCG, consumer durables, and large retailers.
4. Pharmaceutical Industry
The company offers customized logistics solutions to the pharmaceutical and life sciences industry ranging from delivery of raw materials into the manufacturing process to delivery of finished drugs and medical equipment.
5. Telecommunications
For telecom firms, the company offers highly specialized and technical offerings such as maintenance, network expansion, and critical parts delivery. It provides end-to-end logistics services to the telecom Industry. Its pan-India reach and unique sector experience make the company the preferred supply chain partner in the telecom industry.
6. E-commerce Industry
With technology at the core, it offers logistics solutions with a complete focus on safety, speed, and reliable nationwide delivery services to the e-commerce sector.
TECHNOLOGY-ENABLED SERVICES
In recent years, it has been noted that information technology is going to revolutionize the logistics industry. With this belief in mind, Mahindra Logistics integrates technology as a part of its holistic supply chain and solutions. Due to the integration of advanced technology, the company ensures high visibility, efficiency, and responsiveness leading to supply chain management.
PARTNERSHIPS WITH BUSINESS ASSOCIATES
Mahindra Logistics builds evergreen relationships of trust with its business partners. It sources warehouses, vehicles, and manpower from them. It is currently working with more than 1800 partners. These business partners help the company in supply chain management and enterprise mobility solution businesses and develop their businesses with the company.
The partnership is spread across four segments: Transportation, Manpower, Enterprise Mobility, and Warehousing.
COMPANY’S PURPOSE
The purpose of the company is “accelerating commerce, empowering communities to rise”. Mahindra Logistics aims at bringing different stakeholders together to form a seamless flow of activity and thus make life easier. With each parcel it moves, it strives to make a difference. Be it business partners, drivers, families, or even communities, Mahindra Logistics believes in spreading smiles with every mile. Its purpose principles include:
- Setting the benchmarks only to break them every time
- Helping people transform and rise in life
- Delivering everything efficiently to gain the most valuable thing- Trust
- Reimagining solutions through a combination of breakthroughs and continuous improvements
- Sustaining the environment
COMPANY’S VISION
The vision is to rise to be a Rs. 10,000 crores logistics service provider by FY 2026. Mahindra Logistics aims to deliver exceptional customer experience through differentiated, technology-enabled solutions.
WORK CULTURE
The company strictly focuses on the personal growth and development of its employees. Various employee engagement activities are organized within the company to make the culture and environment perfect for all the employees working in the organization. Through initiatives like Funstitute and Sparsh, the company tries to create a work culture that is best across organizations. The company also organizes health and fitness camps for the well-being of the employees and Uday awards to accredit the talent and efforts of its employees.
AWARDS AND MILESTONES
Mahindra Logistics has been the recipient of many awards and recognitions. Some of the prestigious awards include:
- Overall Excellence Award in gold category at CII Scale Awards in 2020
- Brand Excellence Award in supply chain and logistics sector at Star of Industry Awards by Economics Times Now in 2019
- CII Supply Chain and Logistics Excellence (SCALE) award in the 3PL category by Confederation of Indian Industry (CII) through its Institute of Logistics in 2019
- CSR Leadership Award in best practice in logistics by Economics Times Now & World CSR Congress
- “3PL Achiever of the Year” award by Global Logistics Excellence Awards in 2017
- ‘Best 3PL Company of the Year’ – 2013 at the 7th Annual Express, Logistics & Supply Chain (ELSC) Awards
Since the company’s inception, Mahindra Logistics is scaling new heights with a purpose in heart and vision in the sight. It is redefining the business methods for a better customer experience each and every day. Undoubtedly, Mahindra Logistics is one of the most committed logistics service providers in India.
