If you’re between jobs right now or looking for your dream role, you probably know just how brutal a job hunt can be. The landscape has changed: fewer and fewer interviews are happening in-person, roles are sometimes filled as soon as you find them, and forget about walking into a business to apply—you’re likely only submitting applications via an online portal.
In fact, some hirers are even using AI to canvass their applicants. We hear more and more about AI interviews each day, to varying degrees of success. It can sometimes feel like a numbers game, shilling one application after the next until you strike gold. But do not sacrifice quality for quantity!
What you need most is to stand out to hirers and show yourself off as a next gen talent with skills too valuable to resist. See below some digital skills that can set you apart from the rest when applying for a job.
Engage with AI & Machine Learning Models
The Game Has Changed!
The chances are high that whatever industry you’re looking to enter, your prospective employers are already exploring ways to integrate AI and machine learning into their operations. As AI presents the opportunity to automate or streamline many day-to-day tasks, honing your AI prompting and even your AI engineering skills to set up intuitive automation systems can make you a serious asset to any digital-era team.
If you haven’t tried your hand at AI or learning models yet, go for it! Effective use of AI models is dependent on a strong grasp of language, and the ability to work masterfully with AI looks impressive.
And again, if you are familiar and adept with AI and generative software across a variety of different applications, you may appear more valuable to hirers. So alongside using AI to build automated processes, you can also learn how to use AI for graphic design, for data analytics, and even for accessibility (i.e. generating captions for photos and videos online or even generating translations for texts in other languages).
Dabble in Digital Graphic Design
It’s Not Just for Marketing Experts Anymore!
Having digital graphic design experience is another way to stand out in the resume pile. Not so long ago, graphic design was a more specialized, niche role since much of it centered around print and physical media. But because so much of media is digital these days, next gen graphic design is a whole new ballgame.
Thanks to the availability of so many programs like industry standards such as Adobe Creative Cloud or newer programs like Figma, anyone can become proficient in digital graphic design. In fact, depending on the role, some hirers expect a baseline knowledge of graphic design fundamentals up front.
You may not be a marketing specialist or a graphic design artist, but having general knowledge and openness to creation tools will make you look more desirable. If you can show off to hirers that you know how to create digital graphic design elements or how to write AI art prompts, you will stand out from the rest for Digital Graphic Designer or Design Specialist roles.
Use Social Media Platforms Professionally
Posting on Main? Yes, Please!
Our daily scroll through our social media feeds may technically be our us time, but for some businesses, social media is becoming a main priority. It is the place for advertising! Knowing how to use social media for business purposes or how to increase engagement or sales will make you an all-star applicant.
Knowing how to effectively adapt social media content across various platforms is an invaluable skill. Keep on top of all the latest trends and strategies. Bring your digital graphic design skills into the mix, too!
Show prospective employers that you know not only how to make social media content that captivates but also how to cater to specific audiences per platform. And if you’ve got a few real-world case studies that demonstrate how you’ve been able to gain followers on social media, you can showcase metrics as well as your social content savviness. Doing this professionally in tone and style too will make you look even better for a role like Social Media Content Creator or Social Media Manager.
Use SEO for Digital Marketing Domination
Be #1 In Your Hirer’s Job Search
Search engine optimization, or SEO, is perhaps the industry’s best kept secret for online and digital enterprises. Possessing fundamental SEO understanding will allow you to unlock your hirers business potential and open new doors for everyone.
SEO involves optimising a website’s visibility and ranking on search engines like Google or Bing so it appears higher in search results. That way, a business can ensure that when people look for similar products or services online they’re more likely to come up with theirs first.
Understanding how to implement SEO research principles, like keyword research, is a good way to make you stand out amongst other applicants. Not only do you have first-rate next gen marketing knowledge and skills, but you also know how to take your employers and their brand to the next level.
Onward and Upward
Job markets are constantly changing, and truly the best way to stay above water is to showcase that you too are capable of growth. These are just a handful of skills that will set your CV up for success. Skills like these show that you not only are comfortable with new, digital platforms and tech, but embrace them and make them work for you.
Continuing to add to your repertoire of skills is already a great way to demonstrate to prospective employers that you have a strong capacity for growth. In fact, failing to diversify your skillsets is often regarded to be one of the most common career mistakes.
So don’t just stop at one or two of these skills – add the whole gamut to your CV. In doing so, you can effectively make yourself a guaranteed hire and set yourself up for your next great role tomorrow and the day after.
(DISCLAIMER: The information in this article does not necessarily reflect the views of The Global Hues. We make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information in this article.)
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