Startup of the year 2023 Fluodigital

Transforming Data into Marketing Gold with FLUODIGITAL

Business Magazine

“I am passionate about helping businesses succeed and committed to making FLUODIGITAL the best marketing agency in the world.”

 Rahul K Soni (Co-Founder & Director, FLUODIGITAL)

After accumulating years of experience in the digital marketing industry, Rahul Soni realised the need to level up. Having witnessed the tangible benefits of data-driven marketing for businesses, he understood what to do next- establish a data-driven marketing agency that would specialise in analytics and insights. Following days and nights of extensive research, he kickstarted FLUODIGITAL Media Pvt. Ltd. in 2018. Today, the firm stands as a beacon in the industry, offering a comprehensive suite of services that includes 360-degree performance marketing channels, including search engine marketing (SEM), social media marketing, and display advertising. The firm helps businesses uncover the true story of their customer and create a cohesive strategy that brings in new customers and engages better with existing ones. 

Rahul Soni is the Co-Founder and Director of FLUODIGITAL. As his designation says it all, he wears multiple hats in a day from setting the company’s vision and strategy, overseeing the day-to-day operations, building and managing the team to generating new business and marketing and promoting the company. 

Reflecting on the company’s journey, Rahul remarks, “FLUODIGITAL started with just a few employees, but we have grown rapidly over the past few years. We now boast a team of over 20 experts in analytics, insights, and marketing. We have helped hundreds of businesses improve their marketing results, and we are committed to helping even more businesses succeed in the future.”

What Does The Firm Offer?

  • CDXP Platform

This data-driven marketing platform helps businesses collect, analyse, and visualise their marketing data. It provides businesses with a single view of their data, enabling them to make better decisions about their marketing campaigns.

  • Harnessing AI For Data Insights

The firm uses artificial intelligence to automate various data analysis tasks, allowing the team to focus on more strategic work and providing businesses with faster data insights.

  • Efficiency Through Automation

Automation allows team FLUODIGITAL to automate tasks involved in marketing campaigns, freeing the team to focus on more creative and strategic work and helping businesses save time and money.

  • FLUO’s Customer Insights

FLUODIGITAL provides businesses with insights into their customers and their marketing data. These insights facilitate improved decision-making in their marketing campaigns.

  • Performance Marketing Dashboard

A performance marketing dashboard is also provided to businesses that track the results of their marketing campaigns, aiding in monitoring and assessment.

“We research the latest trends in marketing and technology that help the team stay ahead of the curve and provide the clients with the latest insights,” states the Co-Founder.

From Roadblocks to Success

Facing and overcoming challenges is an inherent part of the business journey. It’s the willingness to confront and conquer these challenges that paves the path to achievement and success in the business world. FLUODIGITAL, too, had its fair share of challenges. 

Bootstrapping a startup is as challenging as it can be. Mr Soni left no stone unturned to find creative ways to secure financing and keep the firm going. In addition to this, marketing FLUODIGITAL and facing the competitive landscape were other hurdles that the firm faced. FLUODIGITAL has grown rapidly over the past few years, and this presented its own set of challenges. As Rahul says, “I’ve had to learn how to manage a growing team and how to scale our operations.”

To overcome these challenges, the Director adopted a range of strategies, including a strong focus on delivering value, staying up-to-date on the latest trends, building relationships, hiring the right talent, and delegating tasks. “I am grateful for the challenges I’ve faced, as they have made me a more resilient entrepreneur. I am excited to see what the future holds,” he adds.

Meet The Distinguished Clients

A notable achievement is seeing renowned names such as IIM Ahmedabad, Hero Motors, Damac Properties, Godrej Properties, and Mullen Lowe Lintas in FLUODIGITAL’s esteemed clientele.

The firm works with a variety of businesses, including startups, small companies, mid-sized enterprises, and large corporations. For small businesses, the firm focuses on website development, SEO, and social media marketing. Mid-size companies benefit from services like branding, lead generation, and content marketing. For large enterprises, marketing automation, customer relationship management (CRM), and demand generation take the front seat. 

What’s Next?

Success is where preparation and opportunity meet. FLUODIGITAL is ready to grab all the opportunities and lay the groundwork for future success. Rahul aptly puts it “We will look for new ways to use data and technology to improve our marketing campaigns and deliver better results for our clients.” 

Recognising that the agency’s most valuable asset is its team, the data-driven marketing agency commits to upskilling its team to ensure they have the skills and knowledge they need to adapt to the changing landscape. This comes with providing training and development opportunities and encouraging them to take on new challenges.

Milestones Achieved

  • Having established its head office in Mumbai, the firm achieved a significant milestone by inaugurating a new office in Dubai, UAE in 2022 under the name “FLUODIGITAL MEDIA LLC”. The plan is to expand into the UK and USA by 2025.

  • Achieving an impressive annual revenue of $1 million puts in the picture the hard work and dedication of the entire team.

  • Comprising more than 25 experts in fields such as marketing, data science, and technology, team FLUODIGITAL continually evolves and expands its skill set. 

“We are excited about the future of FLUODIGITAL and confident that we’ll achieve remarkable feats. Our commitment to providing businesses with the best possible marketing solutions and looking for new ways to improve our services will help us scale skyrocketed heights.” Rahul signs off.

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