Natasha Tuli Founder & CEO SoulFlower


Health Interviews Magazine

Today, each Soulflower product embodies the brand values of love, compassion, and gratitude. Through its products, the brand aims to teach customers to show compassion towards themselves by indulging in self-care through its curated personal care offerings. – Natasha Tuli, (Founder & CEO, Soulflower)

It is well known that herbal plants possess magical powers, which can heal one’s body, mind, and spirit. People are realizing the significance of the therapeutic magic of organic herbs. Here comes the story of Soulflower, a personal care brand that offers natural and cruelty-free personal care products. Founded in the year 2001, the brand has been born out of a passion to create premium, proven effective personal care, made from organic ingredients to elevate natural beauty. As experts, the brand emerges with a gorgeous line of aromas, crafted from entirely natural and potent ingredients. Every day, they make small and deliberate choices to build and develop the quality of their products, their stores, and their partnerships.

Soulflower has expanded itself and is present in retail outlets & pharmacies across India such as Lifestyle, Shoppers Stop, Home Stop, Noble Plus, Wellness Forever, and many more. Soulflower also retails through its e-commerce site. They are available on Amazon, Flipkart, Nykaa, Bigbasket, Myntra, Purplle, Peachmode, 1mg, Netmeds, LBB, Smytten, Snapdeal, Meesho, Qtrove, Limeroad, Paytm among others. The company also has an impressive B2B portfolio. They provide corporate gifting solutions and signature scents to their clients. Some of their clients include Mercedes, Uber, Naturals, Viacom 18, Wizcraft, ONGC, Naturals to name a few.

soulflower organic products


Soulflower offers skincare products (skin oil, essential oil, soap, cleanser, sunscreen, moisturizer, exfoliator, toner, and perfume), hair care products (essential oil, hair oil, hair mask, shampoo, and conditioner), and aroma products. Ingredients used by the brand include aloe vera, rosemary, tea tree, peppermint, lemongrass, avocado, lemon, orange, olive, papaya, rosehip, lavender, jasmine, turmeric, kesar, ginger among others.


For Soulflower, customers are their heartbeat. Therefore, they follow certain principles:

  • Revolutionizing Beauty Care

Soulflower is on a mission to stir up things and make a conscious change- equal parts of ethical, effective, and empowering. The brand has achieved expertise in botanical chemistry and science of the skin that drives to produce the best out of every herb. Every herb they use is handpicked to meet the personalized needs of the consumers.

  • Discovering Natural Ingredients

Soulflower’s inspiration behind the creation of any product is deeply rooted in natural, Ayurvedic rituals and includes purest, most potent, hand-selected, and natural ingredients.


Soulflower’s main objective is to deliver happiness to their consumers which has originated from Sense, Sensibility, and Sensitivity. Sense, because they cater to customer’s senses through incredibly smelling aroma; Sensibility because all products are made with simple sensibility; and Sensitivity because Soulflower is sensitive towards things that cannot speak- Skin, animals, and nature. Soulflower abides by three ideas: Compassion, Love, and Gratitude.


The company has been awarded the Best Brand Awards by Shoppers Stop and has also been recognized as the Most Promising Brand by the Economic Times in 2018. It has also been one of the top 10 finalists of the Amazon Global Selling (ASG) Propel Accelerator Program.

Soulflower is undeniably pioneering the natural beauty in India, its products are deeply rooted in tradition, drawing on the ancient science of Ayurveda and age-old herbal remedies passed down from generations. Soulflower’s objective to serve its customers with compassion, love, and gratitude has made it one of the reliable organic brands in India.



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