In a rapidly changing advertising world, can Chief Financial Officers (CFOs) help companies make the most of their investments in digital advertising? It is very easy to say that marketers can prove in great detail where is the advertising budget allocated and how they contribute to the top line but that is possible in theories. […]
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“A revolution doesn’t happen when society adopts new tools. It happens when society adopts new behaviors ” In which Digital Marketing is one of them. – Clay Shirky There will never be a superior chance to be in publicizing, and there will never be a more terrible time. Digital Marketing is that significant way of […]
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“For Topline, success has always meant collective good. It is the sweet spot where everyone is growing together and the brands and the clients value you for the work.” – Kartik Kala (Business Head, Topline) The Global Hues got the opportunity to interview Mr. Kartik Kala, the Business Head of Topline consulting group who […]
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We go over and above to understand what a client wants. We don’t just treat this as a job and that is what ensures that the client sticks with us. – Malavika Pai (Co-Founder, LWYD Interactive) The Global Hues got the opportunity to interview Malavika Pai, Co-Founder of Look-what-you’ve done (LWYD INTERACTIVE), a new media […]
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“At the very beginning, one master skillset needs to be the pillar of strength for the business, even when everything else fails” – Sanjana Nischal (COO, Digital Kong) The Global Hues received the opportunity to get in conversation with Sanjana Nischal, the Chief Operating Officer of a leading marketing solutions company, Digital Kong. Digital Kong […]
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“I’m very excited by the technology of voice. I truly believe it will be a gateway for many more Indians to get online. We’ve not even touched the surface of what’s possible and I believe that because of the nature of the new Indian internet user, India is going to lead the way here” – […]
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“Having the right kind of culture sets the right tone for the quality of output provided” – Harshil Karia, Co-Founder, Schbang Every company has a basic need for a variety of marketing resources and tools to ensure its proper functioning. Designing a correct website, front-end development, creating a mobile application, etc are the essential requirements […]
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For decades now, traditional marketing has been replaced with digitized solutions. In parallel, for the longest time, women limited in certain roles have eventually broken the glass ceiling to transform into fierce, focused, and fabulous businesswomen. One such woman, who has revolutionized a historically male-dominated industry of marketing, is Diptii Tiiku, Senior Director of Marketing, […]
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Imagine you lose your phone. You decide to get a new one. Now imagine receiving a new phone within 2-3 days. Isn’t it a joy to have this facility just a few clicks away? Placing an order online from advertisement, buying a car from another person selling it on e-platforms, or indulging in other online nurturing […]
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Are you planning to start a new business but can’t decide if you are ready or not? Then this is a perfect read for you. You have to give thoughts to some critical elements and respective areas of building a successful business. Entrepreneurship isn’t easy at all. It is full of risks and also asks […]
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