In recent times, Marketing sees new opportunities with content marketing and strategies around it. Content marketing now plays a very crucial role in business growth. If done right, content marketing can do wonders and provide substantial growth to the business. Content Marketing showcases your brand’s product or services that are significant, intriguing and helpful to your business. There are various methods that can be used, through which one can post content like blog posts, videos and Podcasts. But what actually is content marketing and how it can help you to bloom your business.
The first thing which is very important in content marketing is to know your target audience. By understanding the audience you want to focus on, it is easier to make marketing strategies. The taste, preferences and recent trends should be kept in mind while making content for your blogs, videos and websites. For example, a fashion brand that deals in ladies’ bags and footwear would keep in mind its target audience and produce content that is appealing to the women readers and viewers.
Good content will keep the reader engaged and it will help in improving the ‘Time on Page’. This refers to the amount of time a person is spending on the page. The higher the time on the page means the content is good enough to engage readers on the page.
PURPOSE OF CONTENT MARKETING
Increase Brand Awareness
With the help of content marketing, you are making your brand more accessible and visible to the customers. Educating about the brand’s product or service through videos and blog posts is creating brand awareness among the users. Businesses can make a positive brand image with quality content which will eventually lead to higher traffic on the websites and ultimately result in sales conversions.
Let’s take an example of how brand awareness can enhance marketing and boost sales. Suppose you write a blog post about your product, and the customer is looking for a similar product and they find your post. Here, the good content comes into play, if the content is good enough to engage readers, they will consider it and search for your product. If the product matches their requirements, they may consider buying it. In a nutshell, it can increase the reach of your product or service.
Loyalty Towards the Brand
Brand loyalty plays a very crucial role. It is very important to make your content interesting, and entertaining, keeping in mind the fact that you are educating your viewers about your product or service. Brand loyalty does not just mean that the customer is using your products or services again. Customer loyalty can also be seen when a person shares your content with a friend or share a post about how good the service or product is.
Retaining customers is essential for companies and also it is not an easy task to keep your customers engaged. With quality content and interesting blogs, one can increase their ‘Click Through Rate’.
Time and Money Efficient
Content marketing is one of the most efficient and effective methods to reach your audience without spending lots of money. For small businesses, it is crucial to reach a wider range of audiences and because of the limited resources available to them, they put more effort into their content marketing strategies. The better content engages more audience and leads to the growth of your business. It also saves time and manpower in comparison to traditional ways of marketing.
FACTORS TO CONSIDER WHILE MAKING CONTENT
As a creator, always keep your audience in mind while drafting the content. Content should be crafted in such a way that it fulfils the audience’s needs. To engage the reader on your blog post or website, it is very important that your website should be appealing enough.
As per research, individuals are 80% bound to understand content assuming that it highlights data and facts through graphics and images. It also helps them to understand the product and the business.
Tone of the Content
The second factor that should be considered while making the content is that the tone of the content should be clear, concise and coherent. To make sure that the reading experience for the readers is smooth, one can use the following methods:
- Keep the content short and to the point. Including too much information can confuse the readers and result in a higher ‘bounce rate’ of the page.
- Use Images or graphics to illustrate the complex data. Using infographics makes readers understand easily and keep them engaged while they are looking at the data.
- Besides the content, technical aspects are also important like ‘Page Load’ time, ‘Session Duration’ to name a few. The study shows that around 40% of readers will leave the site if the page takes more than 3 seconds to load.
INTEGRATION OF SEO AND CONTENT MARKETING
Search engine optimization and content marketing go hand in hand. One is required to make others work efficiently. So, SEO helps your content to make its way to the top from the sea of other articles.
It is necessary to use good keywords which rank higher in search results for your business. A good keyword should be apt to your business which directs the search directly towards your post. The placement of the keyword should be such that it does not look like it is just stuffed in the content. It must go with the flow of the rest of the content. Hence, content marketing leads to business growth and helps in achieving an extensive audience.