Back in 2015, I met with an accident and had a sore eye. As we know in India, everybody is a doctor. Someone suggested that I put a brewed but lukewarm green tea bag on my eyes to reduce the puffiness. To my surprise, the puffiness actually went away. I did a bit of research and found out that the caffeine in the green tea had an amazing effect on my swollen eye. Thus, began the story of mCaffeine. – Tarun Sharma (Co-founder & CEO, mCaffeine)
Caffeine is a natural stimulant that comes with various health benefits. Tarun Sharma, the Co-founder, and CEO of the company realized the importance of caffeine especially in the lives of millennials. And finally, the seeds of mCaffeine were sowed in 2016. mCaffeine is India’s first caffeinated personal care brand with an exciting range of caffeinated products for young and aspiring millennials. mCaffeine says that they are addicted to gender equality, clean and sustainable living, and taking a stand against animal testing.
mCaffeine has also been declared as cruelty-free and vegan by PETA (People for the Ethical Treatment of Animals). “At mCaffeine, since the moment we launched our first product, we have always been out to make a difference. Working towards that cause, we resolved to never test on animals, and now, we are officially certified by PETA as cruelty-free and vegan. This validation makes our belief and ethos more stronger,” said Tarun.
EVOLUTION OF THE COMPANY
Vikas Lachhwani, the co-founder of the company, and Tarun met in Mumbai through a common friend in 2012. In 2015, they thought about starting a company. “We were leaving our previous roles and were wondering what to do next. We discussed several ideas and homed in on building a personal care brand,” says Tarun. When they researched more they got to know that caffeine is very nourishing for the skin. They roped in consultants to begin creating caffeine-based shampoos. They eventually found themselves a manufacturer after results showed that their product can be marketed. Both of them spent the next 4 months meeting 12 manufacturing firms across India before they zeroed in on one in Ahmedabad. They chose the vendor and because he understood how the formulation of caffeine would be manufactured, the company was named MCaffeine. In the first month, the company didn’t record many sales but remained committed to the concept. Gradually, the products began to gain popularity.
MCaffeine offers a wide range of body care (scrub, polishing oil, lotion, and cream), face care (face wash, scrub, mask, serum, moisturizer, under-eye cream, and night gel), night care, hair care products (oil, scrub, and shampoo) and face tools (caffeinating eye mask, jade roller face massager and gua sha green quartz).
VISION AND MISSION
mCaffeine believes in confidence over all skin and body biases. As mCaffeine redefines the age-old notions of beauty associated with color, they do not sell insecurities. The brand clearly emphasizes that beauty has no color or gender; mCaffeine has vowed not to make any fairness product ever.
AWARDS AND RECOGNITIONS
mCaffeine has received many awards because of their exemplary work:
- Nykaa Femina Beauty Award for Mcaffeine Naked & Raw Coffee Body Scrub in 2020
- Cosmopolitan Beauty Award for Naked & Raw Coffee Body Scrub in 2019
- Recognized as The Economic Times Promising Brand in 2021
- Recognized as Grazia Most Loved Brand in 2021
With Caffeine in heart, the products of the brand offer the best experience in skin and hair care. In the last few years, mCaffeine has tasted the real success and continues to do so because of their flawless and exemplary contribution to the organic industry.