Entrepreneurship is about turning what excites you in life into capital, so that you can do more of it and move forward with it.” – Richard Branson Can entrepreneurs be born? Yes! Can entrepreneurs be made? Yes! These may seem like very simple questions but have a hidden meaning attached. The ability to apply dedication, […]
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When we look at large-scale companies generating high profits, it is important to note what their driving strategies are. On taking a closer look, one can note that the three main determining strategies known to drive these companies are: a) Developing new markets b) Catering to larger stakeholder needs c) Evolving with the rules of […]
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The Digital annual report consistently tracks consumer digital behavior around the world to bring to people a comprehensive, scalable, and replicable resource for building digital strategies with confidence. A report this comprehensive is best utilized to test theories for various companies. Is TikTok actually the best place to reach Gen Z? Can you reach more […]
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“A revolution doesn’t happen when society adopts new tools. It happens when society adopts new behaviors ” In which Digital Marketing is one of them. – Clay Shirky There will never be a superior chance to be in publicizing, and there will never be a more terrible time. Digital Marketing is that significant way of […]
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We go over and above to understand what a client wants. We don’t just treat this as a job and that is what ensures that the client sticks with us. – Malavika Pai (Co-Founder, LWYD Interactive) The Global Hues got the opportunity to interview Malavika Pai, Co-Founder of Look-what-you’ve done (LWYD INTERACTIVE), a new media […]
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“The only thing that has remained the same for the agency is its name” – Rubeena Singh (CEO, iProspect) iProspect, a Dentsu company, is a digital global media agency that is known for its innovation and clientele that includes big brands. The company knows how to combine media strategy and storytelling with digital expertise and […]
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“I’m very excited by the technology of voice. I truly believe it will be a gateway for many more Indians to get online. We’ve not even touched the surface of what’s possible and I believe that because of the nature of the new Indian internet user, India is going to lead the way here” – […]
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“Having the right kind of culture sets the right tone for the quality of output provided” – Harshil Karia, Co-Founder, Schbang Every company has a basic need for a variety of marketing resources and tools to ensure its proper functioning. Designing a correct website, front-end development, creating a mobile application, etc are the essential requirements […]
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PURPOSE – Before you started with your brand, you must have had something about how the brand will serve a purpose, the most important thing about your brand is what purpose it serves and how it will be beneficial to the people. Your brand purpose is the meaningful reason behind why your brand exists. To […]
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There are a lot of thoughts that enter your mind when thinking about starting your own brand, there is so much to do and it is important to develop a plan, don’t worry, we have got you covered! Below is a guide to build your own brand using some simple steps. There is so much […]
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