Content marketing has expanded in recent years. So much that multichannel marketing has become a necessity for businesses.

In fact, companies that use multichannel marketing get 40% more responses and 25% more revenue. However, posting content on multiple platforms requires you to create many types of content.

But what types of content marketing will be the most effective in 2025? In this article, I’ll cover 14 powerful content formats that will enhance your digital marketing strategy in 2025.

14 types of content marketing to win your digital content strategy in 2025

In 2025, simply publishing blog posts won’t be enough. You need a diverse mix of content that engages, educates, and converts your audience. There are many types of content marketing, but the following 14 are the most important ones.

1. Blog posts and long-form articles

Blogging is still very important. It helps people looking for your services and products find you with only a search on Google. That’s why almost 7.5 million new blogs are published every day.

But it requires more depth and quality in 2025. Because search engines, especially Google, do not rank low-quality content on SERPs, like content that has AI similarity.

So for that, businesses use AI tools that make AI-generated content undetectable for AI detectors. Like the undetectable AI from the sentencerewriter.net website. It makes the content look human-written. Even creating long form articles or more informative content.

2. Infographics and data visualizations

Infographics simplify complex information for better readability and understanding. Hence, websites that use infographics generate 12% more traffic.

In 2025, content marketers have to create more visually appealing and data-driven content to provide more value to their readers. For that, infographics are going to be crucial, like

Images for better engagement
AI-generated visuals for better design quality
Charts and graphs for writing facts and figures

3. Video content (short & long-form)

Videos are almost 100 times more engaging than written content. That’s why 59% of people prefer watching a video on a topic rather than reading a text.

In 2025, both short-form (TikTok, Instagram Reels, YouTube Shorts) and long-form (webinars, YouTube tutorials) videos will be key to a better marketing strategy.

Short forms in particular, because they generate 2.5 times more engagement than long-form videos.

4. Podcasts and audio content

We have seen podcasts getting popular in recent years, and 2025 will be no different. With the rise of voice search and on-the-go content consumption, there are over 546 million podcast listeners globally.

You can start podcasts to discuss your industry insights with experts. Plus, you can also repurpose your written content to podcasts and post them as audio podcasts on Spotify.

5. Micro Content for social media and emails

Short, bite-sized content pieces are highly effective on social media, email newsletters, and video shorts. These include,

Small text posts
Memes
Quick tips
Single-image infographics

This type of content is consumed more, and it is easier to measure their progress. Plus, creating them is not difficult now with AI tools in the market. Qozex.com has many AI-powered tools to write different types of content. Like an AI email creator, social media post writer, story generator, etc.

6. Polls and quizzes

People love engaging with content, even more than consuming it. Interactive content like quizzes, calculators, and polls keeps audiences involved and improves conversion rates.

Plus, it gets valuable audience insights into your business. You get to know what your audience likes and expects from you.

7. Digital co-creations

Creating content in collaboration with influencers, industry experts, or other brands can improve your credibility among your audience. These digital co-creations involve:

Guest blogging (write for others’ websites and ask them to write for you)
Joint social media campaigns (influencer marketing)
Co-branded products or content (like the BMW & Louis Vuitton co-designed BMW i8)

These collaborations expand your reach and introduce your brand to new audiences.

8. Live streaming & webinars

Live content allows brands to interact directly with their audience. In 2025, live streams on platforms like YouTube, TikTok, and Instagram will become more important for building relationships with the audience.

This method helps you establish authority in your industry and creates a sense of exclusivity among your followers.

9. Surveys

Surveys are the best when you want to know exactly what your audience thinks about something. You get to know real insights into customer preferences, pain points, and expectations.

Almost 80% of growth organizations use surveys to get feedback on their products and services. This data improves their overall marketing strategy.

10. Social posts

Social media is one of the most effective digital marketing strategies. Because 75% of consumers search for products on social platforms before buying them.

That’s why most companies stay active on multiple social media platforms, like LinkedIn, Instagram, X (Twitter), and Facebook.

Just as Meagan Keaney says, “Do not push people to where you want to be; meet them where they are.”

11. Reviews and testimonials

People trust real user experiences more than brand promotions. People often read at least 10 reviews before making a purchase.

So, you must use all the reviews and testimonials you get from your audience in your content. Feature UGC in your email campaigns, social posts, and website product pages to showcase your credibility and increase your followers on social media.

12. Online courses

Online learning is growing, and brands are using courses to educate their audience. This way they increase awareness in their audience and establish their authority in a field.

Create a short course on whatever expertise you have and publish it on multiple platforms like Udemy, Coursera, and YouTube. Clients will see your work and ask you to work for them.

Plus, you will be able to drive some revenue from courses as well.

13. Memes and humor

Memes have become a powerful marketing tool. They make your brand more relatable and help you connect with younger audiences.

A study says using memes in social media ads generates 30% more engagement compared to Google AdWords.

Moreover, your content gets more social media shares and engagement. Just keep your memes aligned with your brand tone to maintain consistency.

14. Whitepapers

Whitepapers are detailed research articles that provide valuable information about a specific topic. Brands use them to showcase expertise with in-depth research and analysis.

73.8% of IT experts use white papers to find out technology and business solutions. So, when they read about a solution, they are more likely to buy it. And that’s how whitepapers are good from a marketing perspective.

Conclusion

If you want to win at content marketing in 2025, diversify your content strategy. Relying on just one type of content won’t do it anymore. You need a mix of blog posts, videos, interactive content, and more.

So, start experimenting with these 14 content types today and take your digital marketing strategy to the next level!

(DISCLAIMER: The information in this article does not necessarily reflect the views of The Global Hues. We make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information in this article.)