Jane is sitting in her living room and searching for a yearly planner; she looks through many websites but is disappointed. All the websites have three to four photos and fewer product descriptions. Finally, she reaches a website containing pictures, reels, and an informative product description. Why is the last website different from the others? It is because of the way the website has done content marketing. Interesting, isn’t it? Let us look into some of the effective content marketing strategies.
Effective Content Marketing Strategies
Know Who Your Audience Is
Before you write or create any content, decide your potential customers. Are they small children? Or Are they grownups? For example, if you curate mystery book hampers, should you curate Agatha Christie for adults? Or curate Enid Blyton books for children? If you understand your audience, your content writing marketing strategies will be more efficient.
Write For Your Audience
Now that you know who your audience is, start writing for them. For example, if you are writing content for a website about competitive exams, your content should have all the recent and updated exam details. The articles should mention the dates, venue, syllabus and exam marking scheme. Try incorporating visuals, and don’t write long paragraphs. Try to write in bullet points and write clearly.
Learn From Your Competitors
Every day, there are a lot of content marketers coming up with new and different marketing techniques. You should research your competitor and find out more about their strategies. You can use tools like SEMrush and Ahrefs to learn more about trending topics on their blogs and check out their posts, forums, newsletters, and podcasts. Research which social media platform works best for them, learn from their strategies and apply them to your strategies.
Use Multiple Channels To Promote Your Content
To broaden your reach and engage with a huge audience through your content, you must post your content on different channels. Everyone doesn’t read a blog; many people use social media apps like YouTube, Facebook, and Instagram. Post your content on these channels and share the links to your work so that audiences can share it with their friends and family. Posting reels and small shots on Facebook and Instagram helps you generate more audience.
Focus On Optimisation
Ensure that the content you create is optimised for search engines. Without proper optimisation, your content won’t get the visibility it needs. Google is giving higher ranking to content that provides an authentic experience. Try to be as specific as possible while you write the content, and keep in mind to include the necessary keywords to find the content easily. The content should be easy to read, have a compelling title and description and have proper backlinks.
Analyse Your Content Performance
Whenever you upload content, analyse it a few days later. You can use tools such as Google Console to see your ranking and frequently check view pages and bounce rates of the blogs. It also helps you understand which blogs and posts are doing well. Research SEMrush and Google Trends to understand which topics are trending right now.
Everyone writes content today, but it is crucial to understand how to market that content. Your content should be optimised, unique, to the point, and different from your competitors so people can read them. These six effective content marketing strategies make your content unique and marketable piece.
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