“Our goal is to enhance your lifestyle by integrating cutting-edge technology into every aspect of your space.”
Sai Prakash AV (Founder & CEO, Prak Studio)
Hyderabad, often referred to as the “Pearl City of India,” is a hub of innovation and progress. In the heart of this dynamic city lies Prak Studio, a pioneering Home and Office automation company that is at the forefront of transforming living spaces, turning ordinary homes into smarter, efficient, and convenient places. With Prak Studio’s state-of-the-art home automation systems, one can effortlessly manage various aspects of their home such as lighting, fan, AC, TV, IR devices, security, entertainment and more.
The Genesis of Prak Studio
To trace the genesis of Prak Studio, we delve into the journey of its Founder & CEO, Sai Prakash AV. After completing his M. Tech in Computer Science from BITS Hyderabad, Sai embarked on a journey in the software industry, initially joining Mobizz. However, his true passion led him to further his education with a Master’s degree in Management Studies at IIM Vishakhapatnam.
After a brief stint in Axis Bank’s Technical Division, Sai Prakash realised that his heart wasn’t in it. In his words, “I yearned for a more meaningful path that would give me a chance to create an impact.” That’s when the idea of starting his own firm took shape.
He delved into extensive market research and explored various technology-based product ideas that could reshape the lives of middle and upper-middle-class citizens in the country. Home Automation emerged as the perfect avenue to bring his vision to life. Thus, Prak Studio LLP (Previously named Fave Labs) was incepted.
“While other players existed in the market, their solutions were often prohibitively expensive. I was determined to stand out by listening closely to the end-users. I wanted to understand their needs, pinpoint areas for improvement, and gauge their perceptions of this technology,” Sai shares while recalling the firm’s inception days.
Dedicated Support: Customers & Partners
In the arena of home automation, customer support goes far beyond just troubleshooting. It’s about empowering the customers to live smarter and safer. It’s about ensuring that their smart home journey is not just hassle-free but also a delightful experience.
Partner support, Prak Studio believes, is the cornerstone of success. The firm views its partners as more than just collaborators; as Sai says, “They are integral to our mission of making homes smarter and lives better. With our partners, we forge paths of innovation, creating tailored solutions that bring the future of smart living to homes worldwide.”
The Home Automation Difference
Prak Studio provides it all, ranging from Smart Lighting, Fan Control, Smart IR Remote, RGB Lighting Control, Smart Blinds and Curtains, and Staircase Automatic Lighting to Wardrobe/Cabinet Automatic Lighting, Heavy Duty Appliances, Smart Home Theatre Solutions, Smart Lock, Gate Automation, Sensor Based Lighting, and more.
In order to be irreplaceable, one must always be different. Home Automation is a crowded marketplace. To stand out is a daunting task but here’s how Prak Studio wins it:
First and foremost, Prak Studio invests in research and development to bring cutting-edge technology to the forefront. Its products seamlessly integrate with the Internet of Things (IoT), artificial intelligence, and voice recognition, providing unmatched performance. Furthermore, the firm prioritises user-friendliness, ensuring that anyone, regardless of their tech expertise, can easily set up and manage their smart home. No complex manuals or technical knowledge is required, as in Sai’s words, “Our aim is to make your journey into the world of smart living hassle-free.”
Prak Studio understands that every home is unique, therefore customisation stays at the top. From lighting and climate control to security and entertainment, Prak’s range covers all aspects of home automation. The firm’s commitment to safeguarding security and privacy is also commendable as it has integrated robust encryption and multiple layers of security into its products, ensuring that customer’s data and homes remain impervious to cyber threats.
Unlike other market players, Prak makes the experience hassle-free for its customers by eliminating the inconvenience of managing multiple apps for various devices. Its offerings seamlessly integrate with popular smart home platforms and voice assistants, creating a centralised control hub for the home.
Sustainability also holds a significant role in Prak Studio as the firm’s automation solutions are designed to optimise energy consumption, helping to reduce carbon footprint and energy bills.
And of course, the team stays on its toes to assist customers, no matter how minor or significant. “When you choose our products, you’re not just buying a device; you’re gaining access to a dedicated support team. We’re here to assist you every step of the way, ensuring a hassle-free experience,” mentions the Founder.
Addressing Security and Privacy Concerns
Any negligence in security can generate huge privacy risks. Prak Studio upholds the highest standards of privacy and security for its home automation products. Team Prak maintains a transparent privacy policy that clearly outlines how user data is collected, stored, and utilised. Additionally, they adhere to the principle of data minimization, ensuring that they only retain essential information, reducing the volume of sensitive data stored. Integration of data encryption methods ensures data remains confidential during both transmission and storage. Customers are encouraged to set strong passwords and two-factor authentication for enhanced security.
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Continuous Vigilance
Prak Studio stays ahead of potential threats by doing regular security audits and vulnerability assessments to identify and address potential weaknesses in the systems. Timely updates in the form of firmware and software enhancements help in enhancing the security and overall performance of the products.
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User Control and Informed Consent
The granular access management by Prak allows users to decide who can access and control their devices. Remote access is secured through advanced encryption and stringent authentication mechanisms.
“Our incident response plan outlines how we respond to and mitigate security breaches. We make sure to always maintain open and transparent communication with the users,” reiterates Mr Prakash.
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Open Communication and Support
The firm maintains open lines of communication with its users, providing updates on security, data breaches, and privacy policy changes. Additionally, its speedy customer support addresses any security and privacy-related inquiries and concerns. This ensures that users not only have the tools to protect their privacy and security but also the support they need to navigate the ever-evolving landscape of digital safety.
Team Prak Studio: Professionals at Play
The strength of a chain lies in its links. The strength of Prak Studio lies in its highly professional and passionate team that leaves no stone unturned to create innovative solutions for customers. While the Sales Team takes care of revenue generation, market expansion and customer relationship management, the Marketing Team manages the lead generation and marketing of the firm & its unique offerings.
Furthermore, the Customer Support Team provides exceptional customer support, addresses their issues and gathers feedback to improve products and services. Prak Studio also has its Partner Support Team that is responsible for relationship management, performance monitoring, expansion strategies, sales support and more.
Milestones Covered
Milestones are not just markers in time; they are reminders of what we can achieve when we set our minds to it. Prak Studio has many milestones to its name. A few of them include:
- Expansion into new geographies of different states across India
- A Customer base of over 9,000 homes and many more including many HNI Clients from various sectors, Commercial spaces, Hotels, and Hospitals
- Product installation in Central University of Hyderabad, NTPC (Korba)
Roadmap For Future Developments
Owing to rapid digitalisation, Artificial Intelligence and Machine Learning have started ruling over the world. As the future of home automation looks promising because of the deep integration of AI and ML, Prak Studio is all set to make strides.
While highlighting the significance of AI & ML, the CEO says, “Integration of these algorithms will lead to highly personalised experiences and more intelligent decision-making by smart home systems.”
The firm will integrate improved voice and gesture recognition technologies to make controlling smart devices more intuitive and seamless. For its commitment to sustainability and security, Prak Studio will expand its smart home offerings to optimise energy consumption and promote eco-friendly practices.
The company also has a specialised R&D team that monitors emerging technologies, conducts market research and experiments with new innovations. Keeping a close eye on competitors, the team analyses their product offerings to identify areas where Prak can differentiate and innovate.
“We are not just adapting to the future; we are actively shaping it, ensuring that your smart home experience is nothing short of extraordinary. This is just the beginning, Prak Studio looks forward to many more new growth opportunities in future with one aim– to enhance the lifestyle of as many people as we can by integrating cutting-edge technology into every aspect of their home and office.”
“We are also looking for channel partners across the country.”
