We work relentlessly to bring back the much-needed focus on the ingenuity of handmade art and the artists behind them.
Aparajita Roy (Founder, by Woman)
Aparajita believes that creativity is a very human quality and refuses to give away this attribute to the machines (AI). by Woman stands on this bedrock. With a mission to preserve the heritage of handmade art, Aparajita founded by Woman in 2020.
Her career kicked off at the Reserve Bank of India in Fort, Mumbai. Later, she co-founded KornChain, a company that is believed to become the next tech unicorn. Being the youngest one in an ultra-tech start-up transformed her in an unfathomable way. Her life started revolving around top-notch engineers; fuelling her fascination with the tech-enabled future.
Nonetheless, Aparajita has always been deeply concerned about the decline of human intervention in certain jobs due to AI. She realized that AI has the potential to erode a crucial representation of the human spirit i.e., Art.
“Though we have been using technological scaffolding to go beyond our biological limitations to create art, creativity has always been an input of humans and machines have always been the impetus.”, says she. This perplexity in Aparajita’s mind gave birth to by Woman.
APARAJITA’S VIEWS ON ENTREPRENEURIAL WORLD
“Our beliefs and commitment towards our shared vision are the pillars that empower us to deliver the best of our capabilities.”
Aparajita never confines her responsibilities to just a title, rather she believes in moulding her skills and efforts towards what needs attention.
“You learn to own up to things”, and this is the most fascinating part of the entrepreneurial world for her.
ABOUT by Woman
by Woman is a woman-led woman-focused Art brand that brings together beautiful minds and the most skillful hands to bring an aesthetically pleasing collection of handicrafts. Aparajita deeply feels the challenges artists face, especially creative women artists whose art often goes unseen. The team picks out these exceptionally creative women artists and provides them the platform in a beautiful and desired manner.
Aparajita is building a strong team of women who share common beliefs and are passionately working towards the common mission.
Anuradha Sachidev, Advisor at by Woman, says “At by Woman talent is seen and celebrated. Symbiosis through support is an organic practice here.”
Debjani De, Advisor from California, says “We help women artists to reconnect with their primordial artistic selves. This is a community of truly talented women who are arduously working towards conserving all forms of handmade art.”
Handmade art is slowly losing its foothold and value with the rise in demand for mass-produced and machine-made art. Aparajita through by Woman aims to preserve the authenticity and heritage of handmade art. The team works relentlessly to bring back the much-needed focus on the ingenuity of handmade art and the artists behind them. by Woman is an equal opportunity platform for gifted women artists from all over India, and they aim to make handmade art more accessible to the art lovers while also gently urging people to foster the culture of preserving the rich and diverse heritage.
WORDS FOR BUDDING ENTREPRENEURS
Aparajita shares three pieces of advice for young entrepreneurs:
- Your dream is for you to protect and nurture. It’s your responsibility alone.
- Be prepared to get rejected but never lose your focus.
- Self-awareness can take you a very long way.
Aparajita welcomes you all to explore the world of art by Woman.