Chandini chugh CEO Datastraw

DATASTRAW: YOUR MODERN OUTSOURCING HOUSE

Business Magazine

We are the perfect amalgamation of people-process-technology.

Chandni Chugh (Founder & CEO, Datastraw)

Data has become the new oil of the digital economy and is central to the survival of any business, be it small or large-scale enterprises. To help new-age high-growth companies use their data to scale, a Modern Outsourcing House, Datastraw relentlessly works around the clock.

Headquartered in Mumbai, India, Datastraw helps its clients outsource their day-to-day data requirements by identifying the key challenges and guiding them in the process of executing the right outbound strategy.

The company works with fast-growing businesses around the globe to provide them with growth-hacking solutions to increase revenue and achieve scale. A PaaS (People-as-a-service) organization, its services are focused on outbound growth strategies via B2B lead generation and email marketing. Datastraw also provides customized data solutions based on client requirements, such as data mining, data cleansing, content moderation, to name a few. 

THE WOMAN BEHIND DATASTRAW

Chandni Chugh is the Founder and CEO of the company. Her passion lies in learning about new-age enterprises, their business models, and growth strategies. 

She started Datastraw in 2021 when she began noticing how businesses were swiftly moving towards digitization and understanding the importance of technology and data. 

Chandni is a Chartered Accountant and has completed two levels of the CFA (Chartered Financial Analyst). Business has, however, always run in her blood and it is something she has always felt passionately about. Knowing this, she has always been on the lookout for opportunities that not only excite her but also help enhance and develop her skills.

With ‘data being the new oil’, she is focusing on building Datastraw. 

SERVICES OFFERED

The company’s services are focused on outbound growth strategies and currently include B2B lead generation and email marketing services for companies looking at high growth and scale.

Today, a lot of companies find it difficult to generate leads to scale their business. Inbound lead generation is usually managed internally by the company, however, what is often ignored is outbound lead generation. Inbound marketing is also a very slow process. You have to be extremely patient until you start seeing results. 

Oftentimes, people don’t realize that even a simple email explaining ‘Business A’ services can make a potential customer switch from ‘Business B’ service to ‘Business A’. That’s the power of outbound outreach.

Datastraw offers the following solutions:

  • LeadFlo

The specialized research and quality assurance team at Datastraw works with businesses to identify, prioritize and source contact data for all target accounts. Its data tools allow businesses to bypass outdated and overused databases to find unique data points. Till date, the company has generated thousands of qualified leads for its clients.

  • TurboMail

Datastraw acts as an end-to-end email marketing partner for its clients who span across multiple industries, with the common linkage being that they are all growing rapidly. From template production and campaign management to email deliverability and automation, the company’s reps reach out, on their client’s behalf, with clever and compelling messaging that sets the stage for the client to further the dialogue through valuable sales conversations.

  • Labelit

Datastraw provides high-quality human intelligence to power AI and ML products and research. The company’s global experts provide clients with a deep understanding of industry best practices. The company provides four types of high-quality data labeling services: 

  1. Text Labeling
  2. Image Labeling
  3. Video Labeling
  4. Audio Labeling

Datastraw also provides Custom Data Solutions to its clients who reach out to the company with specific requirements, such as content moderation or data mining. 

WHAT MAKES DATASTRAW DIFFERENT?

Majority of outsourcing companies follow a ‘project-based model’ where they take on and complete projects that fit their skillset and expertise. However, at Datastraw, its differentiation lies in its approach. Rather than a ‘vendor’, Datastraw considers itself a ‘partner’ and an extended team to its clients and ensures that they achieve the outcomes that will help them grow and scale their business. 

“We like to believe we are the extended growth-hacking unit of their organization,” says Chandni.   

THE CLIENTELE

Datastraw has a global client base – North America, South America, Singapore, and India. From an industry perspective, its clients span across multiple industries. Specifically, the top three domains include SaaS & tech-enabled companies, D2C brands, and E-commerce. 

The company ensures that it sticks to its values of approachability, reliability, flexibility, and constant communication to maintain the unbreakable faith of its clients. Datastraw always aims to under-promise and over-deliver.

PROACTIVE MEASURE TO SECURE CLIENT’S DATA

Before Datastraw enters into any agreement with the clients, it asks them if they would like to enter into an NDA (non-disclosure agreement). Even if they choose not to, Datastraw follows and abides by its internal privacy policy to keep the client’s data and business information safe at all times.

OPPORTUNITIES AHEAD

The outsourcing industry today is undergoing a fundamental shift away from being a “vendor” based ecosystem to a “partner” based ecosystem. Datastraw sees itself as being at the forefront of this change. As the new-age business clients of the company disrupt incumbents, these clients are keen to turbocharge their growth by working with partners in the outsourcing industry whom they can trust over the long term and who can help them continuously scale. Datastraw works relentlessly to capitalize on these opportunities. 

MISSION & VISION 

The mission of Datastraw is to build long-term relationships with its clients, help them achieve their requirements and outcomes with the power of human intelligence & technology, and thus watch them grow and scale.  

The vision of the company is to be a leader in the outsourcing industry, catering to a variety of new-age growth-hacking solutions for its clients.

ETHOS DRIVEN BY TEAMWORK

Datastraw’s team is like a close-knit family. Every employee in the company is driven by teamwork, compassion, integrity, and curiosity. They get better every day, take challenges head-on, and teach each other about work and culture. 

DEFINITION OF SUCCESS

For Chandni, the definition of the term “success” is constantly evolving. She adds, “On a broad note, to be able to wake up every day and do what I love is already a big win. However, more specifically, success is watching not only my clients win, but also my employees. I also try to measure success daily by using a formula of growth + consistency + happiness.”    

EXPANDING THE AWARDS AND ACCOLADES

Datastraw always tries to celebrate not only the big but also the small wins. This includes getting a new client, a positive testimonial, or renewing contractual relationships with already existing clients. Datastraw has also recently been awarded the ‘Rising Talent’ badge from Upwork.

Related: 10 MOST PROMISING GLOBAL OUTSOURCING COMPANIES 2021

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