“Kerala Naturals is distributing and exporting several natural products to over 2,00,000 customers in more than 100 countries.”
Mathew Joseph (Proprietor, Kerala Naturals)
Kerala, the Spice Garden of India, offers an array of spices. Since ancient history, the flavor of Kerala’s spices has been lingering long in one’s memory. The fragrance of refined spices awakened the curiosity of Mathew Joseph to start a venture that can offer natural and organic spices & herbs at the global level.
Headquartered at Kadanad, a small village of Kottayam, “Kerala Naturals” is a sole proprietorship firm. It was founded in 2012 with the aim to offer premium quality, pure, and fresh natural herbs, spices, and Ayurveda products worldwide at a moderate price.
Kerala Naturals retails and distributes organic products in different Indian and foreign marketplaces. Today, it is successfully providing a diverse range of natural products to over 2,00,000 satisfied customers in more than 100 countries.
Mathew Joseph is the Proprietor of Kerala Naturals. Before starting Kerala Naturals, he was working with Global Ayurveda Magazine which helped him to realize the importance of natural and organic products. He finally decided to start his own venture Kerala Naturals in 2012. He handles the entire management and overall operations of Kerala Naturals.
PRODUCTS OFFERED BY THE COMPANY
Kerala Naturals provides 99.9 percent pure & organic products, spices, herbs, handicrafts, and beauty products. It provides its products and services under 3 different brand names Kerala Naturals, Preethy’s Boutique, and Kanan Naturale.
Kanan Naturale provides a comprehensive range of natural products like Dried and Seedless Imli, Black Pepper Powder, Stingless Bee Honey, Long Pepper, Wild Honey, Amla powder, Raw Turmeric, Dry Ginger Powder, Fenugreek to name a few.
Preethy’s Boutique offers a broad spectrum of traditional and ayurvedic products like Red Sandalwood Powder, Henna Powder, Hibiscus Flower Powder, Kumkumadi Thailam, Multani Mitti Powder, Orange Peel Powder, Indigo Powder among others.
HERBPEDIA: INGREDIENTS USED BY THE COMPANY
The company uses pure and powerful ingredients to deliver best organic products to its customers. Some of the key ingredients that the company uses are Ficus Microcarpa, Red Sandal Wood, Sappan Wood, Linseed, Black Salt, Common Salt, Fullers Earth, Iron Pyriter, Shukti Bhusma, Cuttlefish Bone, Quartz, Castor Oil, Sugar Candy, Mustard Oil, Asafoetida, and Red Orpiment to name a few.
WHAT MAKES THE BRAND UNIQUE?
Kerala Naturals provides pure and fresh natural products collected directly from farmers of different areas without using any preservatives and flavors. The sole objective is to give best and export quality products. It gives three quality checks in order to ensure that customers get the best of all and that’s what sets Kerala Naturals apart from the rest.
THE CLIENTELE
Kerala Naturals products are completely natural and organic. It does not target any specific age group. It is liked, loved, and preferred by people of all age groups. Kerala Naturals understands the importance of building the trust and loyalty of customers. The company ensures that its customers get the best and fine products. It always puts the customers first and tries to maintain a healthy relationship by taking frequent feedback and queries.
MISSION & VISION STATEMENTS
The mission of Kerala Naturals is to provide the best quality natural and organic products at a suitable and affordable price. Customer satisfaction is the key factor that the brand takes into consideration. The goal is to serve the customers worldwide and provide them Quality Assured Products. The vision of the company is to come up with more natural products for the customers as per their needs and requirements.
VALUE OF TEAMWORK
Mathew proudly gives credit to his team for the success of Kerala Naturals. He encourages teamwork in the company to give each and every employee a greater sense of belonging and recognition.
Furthermore, Kerala Naturals provides employment opportunities to women, enabling them to become self-sufficient. The team at Kerala Naturals comes up with new and innovative ideas that contribute to business efficiency. Good interaction with customers, ability to learn new things and their combined effort help the company to grow in the market.
BIGGEST CHALLENGE FACED BY THE COMPANY
Taking a risk to achieve certain goals and objectives requires the courage to face the fear of uncertainty. Kerala Naturals is situated in Kadanad, a small remote area in the Kottayam district of Kerala. Starting a business in such an area was not at all easy. There were many risks involved. The continuous and untiring efforts of Mathew Joseph and his team helped them overcome all the hurdles and hindrances. Kerala Naturals has recently opened a new branch in Bangalore to expand its business operations. “No matter how difficult the path gets, we grow through the process and become more resilient and confident,” stated Mathew.
ADVICE FOR ASPIRING ENTREPRENEURS
According to Mathew, one should believe in the mantra of ‘Think big, dream big’. Mathew shared his advice for aspiring entrepreneurs and said, “Aspiring entrepreneurs should be daring and risk-taker and provide top-tier services. Customers are the top priority of every business. Entrepreneurs should listen to their feedback and be open. Additionally, they should also utilize their creative ideas in the best and fullest way.
THE SECRET TO SUCCESS
Mathew believes in the success mantra of “Never Give Up”. He says, “Persistence is very important. You should not give up unless you are forced to give up. You shouldn’t do things differently just because they’re different. They need to be better. Pay attention to negative feedback as it incredibly helps in business improvement. Like the people you work with as it unleashes creativity, increases productivity, and improves efficiency.”
In the next five years, Kerala Naturals aims to ensure faster delivery of its products and increase customer satisfaction. Furthermore, it also plans to expand its operations in different states of India and set its footprints at the global level.
