“What sets SCASA apart is its blend of Italian design principles with Indian sensibilities.”
Nisha Manghnani (Founder & CEO, SCASA)
With a mission to redefine luxury living in India by offering bespoke and high-quality wardrobes, kitchens, doors and systems, Nisha Manghnani, the Founder and CEO of SCASA, stands tall as a representation of luxurious functionality. SCASA is a brand that seamlessly integrates the principles of Italian furniture design and home-bound elements with modern Indian sensibilities.
“SCASA is not merely about blending different design philosophies; it’s about changing people’s perception of what luxury is and creating a brand that proudly says it’s Made in India. SCASA is here to blend artistry with functionality and combine elegance with everyday comfort,” says Nisha while sharing the essence of her brand.
The Leader Behind The Brand
Nisha Manghnani began her entrepreneurial journey with a passion for blending global design aesthetics with Indian culture, inspired by her time in Milan, Italy. “My curiosity to learn more about eclectic styles and elegance made me explore Milan. The city exposed me to an exquisite world of Italian furniture, known for its elegance, innovation and exceptional quality. I refined my skills through years of dedicated study and practical experience. This allowed me to explore different international markets and cultures, which helped me grow as an artist and establish a brand that would bring a paradigm shift in luxury living spaces,” shares Nisha.
While returning to India, she brought with her a dream to redefine luxury living in her hometown, Hyderabad, a city known for its opulence and historical significance. One thing led to another and there she was, incepting SCASA, a brand that soon became a pioneer in luxury designing and manufacturing of wardrobes, kitchens, doors, and systems.
Nisha leads SCASA with innovation, quality and customer satisfaction in mind. She takes all business decisions considering market trends, customer feedback, and the long-term vision of revolutionising luxury living in India. She encourages her team to think outside the box and bring unique ideas.
Triumphing Over Adversity
Like many entrepreneurs, Nisha also faced her fair share of challenges. The first and foremost challenge for her was navigating the luxury design market in India and blending international design principles with local needs. However, the way Nisha focused on delivering quality, exclusivity, and customer-centric services, trust in SCASA began to flourish among people.
Nisha takes pride in the professional team she has built over the years. She shares, “Hiring the right people with the right skill set is tough. It’s not just about skills but also finding those who fit in with the company culture. I am fortunate to have built a team of creative professionals who stay on their toes to conduct market research, adopt the latest design and technological trends, and explore the luxury segment to bring innovative solutions to the Indian market.” She succinctly states, “I am my team” which emphasises the collective spirit at the core.
A Brand Like No Other
From make to model, SCASA presents in-house manufactured luxury designs that eliminate any differences in quality and inconsistencies in style.
The dry and wet kitchen concepts include high-quality amenities to meet all contemporary kitchen requirements. Its classic, signature wardrobes transform any space into a functional yet stylish storage system. They come with distinct styles & designs with superior finish. To elevate security, SCASA offers industry-grade premium security systems, providing clients with the utmost assurance in safeguarding their valuables. Its secure yet elegant doors are a harmonious blend of functionality and aesthetic appeal.
“As we integrate world-class technology within the doors, wardrobes and signature kitchens concepts, it ensures that the convenience is beyond ordinary. With an experience of seven years, SCASA ensures a seamless process from walk-through to installation,” mentions Nisha. “What makes SCASA special is how we blend Italian design with Indian sensibilities. Our creations are unique and can be customised. Our innovative marketing strategies include using digital platforms to showcase the luxury and sophistication of our products, while also highlighting the bespoke solutions we offer,” explains Nisha.
“What makes SCASA special is how we blend Italian design with Indian sensibilities. Our creations are unique and can be customised. Our innovative marketing strategies include using digital platforms to showcase the luxury and sophistication of our products, while also highlighting the bespoke solutions we offer,” explains Nisha.
Under Nisha’s guidance, SCASA stands out proudly on the main avenue of Banjara Hills. Since its inception, the brand has ensured that both the design and manufacturing processes are authentically Indian. This way, SCASA creations suit the Indian lifestyle.
The Flagship Store
When a customer walks into SCASA’s flagship store, a designated design consultant guides them through a curated selection of niche wardrobes, kitchens, doors, and systems concepts. The consultant takes note of the specific requirements like style preferences, functionality, available space and other necessary details. They offer customised bespoke options for each component of the furniture and make sure that the end result is a personalised creation.
SCASA serves affluent individuals who seek luxury solutions and value exceptional craftsmanship and unique styles. The firm provides personalised services and after-sales support to ensure a seamless customer experience.
Each piece reflects Nisha’s unique style, her deep love for luxury designs, and her understanding of the preferences and needs of Indian clientele. Consequently, SCASA has emerged as a benchmark for luxury living solutions in India, serving a discerning clientele who value quality, exclusivity, and sophistication. Its bespoke aspects enable clients to own furniture that is just as distinct as their tastes and preferences.
Gems in the Crown
For its excellent work, SCASA has garnered many awards and accolades. It recently won the ‘Best Luxury Customised Kitchen & Wardrobe Brand of the Year’ at the Pride of Bharat 2023 Awards. It has also received ‘The Times Business Award’ for ‘Best Brand in Luxury Wardrobes and Kitchens’ in 2023. These awards position SCASA as a leading player in the luxury design and manufacturing of wardrobes, kitchens, doors and systems.
Nisha believes in the principle that ‘Design is not just what it looks like and feels like. Design is how it works.’ It perfectly captures the core of SCASA’s philosophy and lies at the heart of Nisha’s vision for creating luxurious living spaces in India.
