In the competitive world of real estate, building trust and credibility is essential to success. An effective way to demonstrate your expertise and credibility as a real estate professional is through customer referrals. However, obtaining a genuine and convincing real estate valuation can be difficult. This article explores effective strategies for requesting real estate reviews that will resonate with potential customers and help you improve your reputation in the industry.
What are Real Estate Testimonials?
Real estate testimonials are verbal or written compliments and recommendations from customers who have had positive experiences with you as a real estate agent. These serve as social proof that gives potential customers an insight into your professionalism and quality of service as a real estate agent.
If you include a video testimonial, keep it short and allow customers to brag about their experience. You can feature them on your website, social media pages, or other online platforms.
Where to Include Your Real Estate Agent Testimonials?
Once you’ve gathered enough real estate feedback from your existing clients, showcase it on various platforms to let potential clients know what it’s like to work with you. Below is a list of some platforms where you can view them.
Your own website is a great platform to market yourself in the best possible light. Add the most compelling testimonials to your website. If you have a well-known client that you have worked with in the past and have reviews for them, your website is a great place to list them and gain the trust of potential clients.
If you regularly create posts about real estate on your social media accounts, we recommend adding the real estate testimonials category to your content plan. Social media channels like LinkedIn and Facebook are great platforms for this. Additionally, Facebook has a separate section where you can feature customer reviews.
Advertising, whether digital or traditional, is another medium through which you can add to your real estate agent experience and show the world that you’re the right agent to work with. In-ad reviews act as a credibility tool and help build trust.
How to Ask for Real Estate Testimonials from Your Clients
Testimonials from existing customers are a great way to instill confidence in new customers. But how do you ask real estate clients for testimonials and make written or video testimonials the perfect pitch to attract leads?
Prepare Your Questions Beforehand
Wondering how to ask clients to review your property, and what questions to ask to make your reviews strong and engaging to generate more leads? , you should create a list of appropriate questions in advance. Don’t just add questions that can be answered with a “yes” or “no” answer, or questions that can be answered with one or two words. In these cases, open-ended questions are a good alternative.
Include questions that start with where, what, when, why, and how, ones that can ignite a meaningful reply from the client are the most preferred. Here are some examples of the questions to ask:
Why did your client work with you over other real estate agents?
This question is great to get the conversation going. It allows your client to be specific about their review and sets a compelling narrative for your real estate testimonial.
What did you do that exceeded their expectations of you?
This question can get a response from your client that shows how dedicated you are to your job, making you a reliable real estate professional.
What big challenge did you help your client overcome?
If you have a particularly big challenge and you’ve helped a client overcome it with your skills and network, ask that question and your client will be able to answer and learn about great real estate deals that will help you get more leads in the long run. They will provide you with a testimonial.
Tips to Get Real Estate Agent Testimonials
Try Google Forms
Create a survey with Google Forms and circulate it within your client base, increasing your chances of getting more genuine reviews.
Take Advantage of Real Estate Platforms
There are so many real estate-specific platforms like Zillow where you can let users review your services.
Get on a Review Platform
Another way to make the task of getting a real estate testimonial is to get on a review platform like Google My Business. This is the best way to improve your SERP rankings and build credibility.
To run a successful business and to build trust with potential leads or clients, obtaining customer referrals is an important aspect as a real estate agent. You can efficiently and effectively gain influential and effective customers that serve as a powerful marketing tool by following the pointers/steps outlined in this article.