Keshav R. Murugesh Group Ceo WNS

WNS: STEERING BUSINESSES TO OUTPERFORM THROUGH CO-CREATION

Business Magazine

“At WNS, co-creation — combining our domain knowledge, operational excellence and geographical footprint with our stakeholders’ experiences and perspectives — has always been the key to value creation.”

Keshav R. Murugesh (Group CEO, WNS)

WNS is a leading and top Business Process Management (BPM) company combining deep industry expertise with technology and analytics expertise for the co-creation of innovation and digital-led transformational solutions. It enables businesses in many different industries like Manufacturing, Retail, and Consumer Packaged Goods, Travel, Insurance, Banking, and Financial Services, Shipping and Logistics, Healthcare, and Energy & Utilities.

WNS has expanded its footprints in 16 countries with 57 delivery centers across the globe including South Africa, the United Kingdom, Sri Lanka, Costa Rica, Spain, Turkey, China, the Philippines, Romania, Poland, Spain, and the United States. 

KNOWING THE GROUP CEO

Keshav Murugesh is the Group Chief Executive Officer and Member of the Board of Directors of the renowned outsourcing company WNS. Keshav is responsible for managing and executing business strategies and directing the overall performance and growth of the company. He is also an Executive Council member of the National Association of Software and Service Companies (NASSCOM). 

He has been honored as an ‘Outstanding CEO’ at the Asia Pacific Entrepreneurship Awards in 2015. He is also the recipient of the ‘India Disruptor of the Year’ award at the CNBC-TV18 India Business Leader Award in 2018. 

SERVICES PORTFOLIO

1.Functional Solutions: Needless to say, Business Process Management (BPM) has become the cornerstone of success for all global businesses. WNS provides game-changing, industry-specific solutions to enable global companies to outperform in the market. The company provides various functional solutions:

  • Analytics:WNS leverages its analytics expertise in combination with rich industry domain knowledge and custom-built proprietary frameworks enabling clients to make the right decisions at the right time. It provides a range of services from complex data integration to cutting-edge advanced analytics to all global and small businesses.
  • Finance & Accounting:
    WNS partners with 100+ CFO’s offices, across varied industries, to co-create differentiation by building a digital finance function. It leverages transformation frameworks, strategic processes, and global delivery models to drive business growth. 
  • Human Resources:
    WNS is always ready to support companies in meeting their HR objectives through comprehensive BPM offerings for HR functions.

2.Transformation & Frameworks: WNS provides different transformation frameworks to transform business models. Some of them are:

  • ADAPT:
    It is a Business Process Re-engineering (BPR) framework enabling organizations to re-design their processes. This framework helps businesses to stay relevant in rapidly and constantly changing business environments.
  • LeAD:
    It is a transformation framework with a quick turnaround time that is focused on identifying important changes in the organizational structure of the client to fulfill strategic business objectives.
  • Workforce Management:
    This framework enables to forecast, schedule, monitor, and report across the entire company encompassing distinct channels like back-office operations and social media, customer interaction, greater operational efficiency, and driving optimum resource utilization.

3.Value Multipliers: WNS helps clients realize their strategic business goals through different value multipliers solutions. Some of them are:

  • Consulting:
    To bring transformation to the client’s business, WNS leverages its experience across process improvement, domain capabilities, change management, and automation to bring transformation to the client’s business.
  • Analytics Incubation Center:
    To solve the growing Big Data and analytical challenges of its clients, WNS has its Analytics Incubation Center. The aim is to create new lines of competency, test new business use cases, build solution prototypes, execute proof of concepts and develop intelligent applications.
  • Data Sciences Group:
    It is the analytics and development arm that aims to deliver deep domain expertise to WNS’s employees in the art and science of interpreting data and using cutting-edge analytical techniques and tools.

4.Technology Services: Keeping up with the ever-changing IT landscape is becoming challenging. However, WNS stays at the forefront to transform businesses using newer technologies. The company offers end-to-end enterprise solutions and different tools like modular, plug & play to help clients navigate through the rapidly changing times.

THE CLIENTELE 

WNS works with over 375 global clients which include Major U.S. retail bank, Consumer electronics giant, European airline, Global reinsurer, Major energy and gas utility company, Leading European travel conglomerate, Leading U.S. residential mortgage bank, Major North American airline, North American travel agency, Leading U.K. insurer, Two global investment banks, Leading Australian insurance company, and many more.

JOURNEY OF THE COMPANY

Over the years, WNS has become a top-tier consulting player, co-creating new business models. It is the strategic partner to hundreds of clients, engaging deeply and discovering ways to help businesses yield great outcomes. WNS’s journey has been quite transformational. 

1996: WNS took wings as a captive for British Airways in Mumbai, India.

1999: WNS launched its delivery center in Pune, India

2002: Warbung Pincus acquired majority stakes in WNS. In the same year, WNS acquired Town & Country Assistance (Ipswich, UK)

2003: Another major acquisition of healthcare business of GreenSnow Inc. 

2004: WNS expanded its business operations and launched new centers in Colombo, Sri Lanka, and Gurgaon in India

2005-2008: Acquisition of big companies like Trinity Partners, Marketics, Aviva Global Services, BizAps (a provider of Systems Applications and Products, or SAP), and Call 24/7 in the United Kingdom

2012: WNS launched its first delivery center in North America to service US clients. It also acquired Fusion Outsourcing Services in South Africa in the same year

2015: WNS expanded its footprints in South Africa and China

2017: The company acquired Denali Sourcing Services HealthHelp, a leading provider of strategic procurement BPM solutions

2018: WNS won the NASSCOM Customer Excellence Awards 2018 in the ‘Return on Investment’ category

SERVICE PROVIDER TO DIFFERENT INDUSTRIES

WNS offerings span over 10 industries. Businesses look towards WNS for its innovative practices and ability to co-create. It provides top-notch services to the following industries:

  • Banking and Financial Services

WNS delivers a wide range of BPM services across the entire spectrum of banking and financial services to help in checking the cost of processing transactions. It handles some of the largest financial and banking institutions in the world and helps them to outperform with its domain expertise. 

  • Shipping and Logistics

There is a lot of nuances involved in the shipping and logistics industry. WNS offers BPM solutions and services that enable clients to optimize their costs and improve profits. It serves clients in all segments of freight and logistics like third-party logistics, non-vessel owning common carriers, freight forwarders, and other logistics firms. 

  • Consulting and Professional Services

WNS caters to the growing requirements of Consulting and Professional Services (CPS) firms. It works with firms from different sectors like market research firms, real estate firms, legal services firms, and executive search firms to ensure high-quality actionable insights. 

  • Telecommunications

WNS helps telecom companies transform their entire value chain while tracking countless challenges. It helps clients achieve cost efficiencies by delivering an accurate mix of technology, analytics, domain, and process expertise. 

  • Utilities and Energy

It helps utilities and energy companies build robust processes and cut operational costs, enabling them to outperform in the market. The company’s end-to-end process solutions, technology, analytics-driven engagements, and client-centric consultative approach, lead to transformational outcomes for clients. 

  • Healthcare

WNS partners with 35+ global healthcare companies to co-create industry-leading care management solutions. It aims to improve the well-being of the patients by leveraging collaborative care management. For providers, WNS drives end-to-end Revenue Cycle Management (RCM) and clinical management. 

WNS also serves many other industries such as insurance, manufacturing, media and entertainment, retail and consumer packaged goods, travel and leisure, and other diversified businesses. 

CORPORATE SOCIAL RESPONSIBILITY

WNS Cares Foundation, the CSR program of WNS, advances its mission to Educate, Empower, and Enrich lesser privileged sections of society to make a difference around the world. It defines its clear plan for tomorrow and focuses on three distinct areas of impact. These are:

  • Educate:

    WNS believes in educating the children beyond academics, through innovative initiatives such as computer-aided literacy programs, digital learning centers, and mobile libraries.

  • Empower:

    WNS empowers children to create a bright future for themselves through leadership programs, vocational guidance, and placement & career assistance.

  • Enrich:

    To enhance the self-esteem of future generations, WNS organizes self-defense programs, cybersecurity awareness, and E-mentoring programs. 

MISSION STATEMENT

The mission of WNS is to co-create brand differentiation for all its clients and enable them to outperform the company’s passion for service and innovation. 

WNS goes beyond customer service. It collaborates with the clients to co-create outcomes that make the clients stay ahead of the curve.  

Co-creation is in the company’s DNA. It is core to everything WNS does for its clients. 

FEATHERS IN THE CAP

WNS has added many feathers to its cap. Some of the most prestigious and renowned awards that the company has received so far include: 

  • IDG’s CIO 100 ‘Hybrid Workplace Pioneer’ Award 2021 to recognize the company’s strategic initiative, Project HyFive, focused on making WNS a ‘Smart Workplace for a Smart Workforce’
  • Named as a ‘Leader’ across P2P, O2C, and R2R in ISG Provider Lens Digital Finance and Accounting Outsourcing Services 2021
  • The Golden Peacock Business Excellence Award to recognize the company’s consistent excellence across various business areas
  • Energy and Environment Foundation Global Clean India Award for 2021 for WNS’s outstanding contribution and innovation that have made a positive and notable impact on the environment. 
  • National Energy Conservation Award from Ministry of Power, Government of India under the BPO sector.
  • The Association for Talent Development (ATD) BEST Award 2021 in the Talent Development category to recognize the company’s enterprise-wide success through a future-looking talent development culture. 

WNS is guided by a certain set of values, the CIRCLE i.e. Client First, Integrity, Respect, Collaboration, Learning, and Excellence. Empowered by its key differentiators in cutting-edge technology and analytics, WNS co-creates poignant solutions to enable the clients to outperform in the market.

Related: 10 MOST PROMISING GLOBAL OUTSOURCING COMPANIES 2021

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