Companies in focus, Ajay S Nair, Fresh Mind Ideas

Fresh Mind Ideas: The Digital Powerhouse

Business Magazine

When it comes to a branding project, digital marketing scope, or web development needs, there is a name that can be confidently relied upon: Fresh Mind Ideas, a comprehensive 360° Creative Branding Agency with a proven track of meeting clients’ expectations. Helmed by the marketing expert Ajay S Nair, the firm with offices in Kerala, Bangalore and Mumbai,  is doing wonders in the industry with its excellence in delivering impeccable branding and digital marketing solutions. 

“We generate meaningful results that shape the future of our clients’ brands across geographies,” says Ajay. 

Top-Notch Services 

FMI is a one-stop solution for building, managing and developing brands. Here are the services that the firm offers:

  • Branding

The firm harnesses its strategic branding expertise to build innovative collateral that amplifies the unique visual identity of a brand. Under the branding domain, the firm offers strategy branding, visual identity design, stationary design, creative design and brand consulting services. 

  • Digital Strategy 

From search engine marketing, social media marketing and search engine optimisation to influencer management and digital media campaigns, FMI possesses the requisite expertise to drive a brand’s online presence to new heights.

  • User Experience Design

Fresh Mind Ideas also masters in delivering exceptional website designing, website development, application designing, UI Designing, and UX & UI Consulting services.

  • Video & Motion Graphics 

In today’s fast-paced digital landscape, video content and motion graphics have emerged as powerful marketing tools. Recognising the significance attached, the firm excels in the strategic planning and creation of captivating animated explainer videos, corporate videos, and event promotion videos. 

How The Firm Build Awesomeness

Since its inception, Fresh Mind Ideas has developed and delivered 860+ projects. The firm follows a 5 stage process to maximise client satisfaction. 

Stage 1: Discover 

Engaging with the clients, asking insightful questions and investing time in thoughtful analysis to gain clarity on their needs and objectives.

Stage 2: Define

Using the insights obtained from the discovery phase to precisely define the challenge at hand while also identifying roadblocks, determining the complexity of different aspects, and creating a comprehensive mind map.

Stage 3: Design

Developing designs that not only showcase the brand’s personality but also establish brand recognition, credibility and leave a lasting impact on the target audience.

Stage 4: Deliver 

Implementing the strategies, closely monitoring their effectiveness, making necessary changes & adjustments if required, and ensuring the successful execution of the project.

Stage 5: Data 

Revisiting the valuable insights gathered during the ‘discover’ stage and carefully analysing the performance of the solutions delivered during the ‘delivery’ stage. 

The Esteemed Clientele

FMI takes pride in delivering marketing solutions to numerous startups and government institutions both in India and overseas. 

“We have had the privilege of working with various departments of the Government of Kerala, as well as the United Nations Development Programme (UNDP). We have also provided our marketing expertise to Swiggy, a well-known food delivery platform,” mentions Ajay with pride.

Milestones Achieved

Fresh Mind Ideas has quite a few achievements to its name. Some of them are:

  • Ranked among the Top 10 Branding Consultants
  • Recognised as one of the leading digital agencies by Clutch
  • Selected as one of the top marketing strategy agencies by The Manifest

“In an exciting development, FMI underwent a significant transformation that propelled it into a new era of growth and expansion. It became a private limited company on June 18, 2018,” mentions Ajay. 

What’s Next?

With a strong vision for continued growth, the firm plans to expand its operations by opening international offices. Furthermore, FMI will continue to collaborate with experienced professionals to generate innovative ideas that address significant challenges.

“A key initiative is the comprehensive exploration and enhancement of the established ‘Digital Marketing Training Institute – Fresh Mind Academy’, ensuring the provision of high-quality online training for selected candidates,” reiterates the leader behind FMI.

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