“The original idea wasn’t to mint money from the brand. The idea was to start something that was Indian, a recognized science, and that worked.” – Vivek Sahni ( Co-Founder, Kama Ayurveda)
It is often said that the great thing about Ayurveda is that its treatments always yield side benefits, not side effects. To support the principles of Ayurveda, a brand named Kama Ayurveda emerged in the year 2002 to bring authentic beauty and wellness to the world. The brand was founded by Vivek Sahni, Rajshree Pathy, Vikram Goyal, and Dave Chang. Kama Ayurveda was launched with a range of nine ayurvedic treatments and developed in partnership with the 100-year-old Arya Vaidya Pharmacy in Coimbatore, Tamil Nadu.
The pharmacy and Kama Ayurveda work with local forest communities, and small-scale farmers and artisans to source the pure and natural ingredients that lend their purity to all Kama’s products. Any Kama Ayurveda product does not contain Phthalates, GMOs (Genetically Modified Organisms), and Triclosan. All their products are paraben and talc-free.
As Kama Ayurveda passionately focuses on the purity of the ingredients and effectiveness of formulations, their products are of excellent quality and beautifully packaged with EU certification. All the products are natural and are free of artificial colors, fragrances, parabens, or petrochemicals.
Kama Ayurveda offers many Skincare (cleansers, scrubs, creams, moisturizers, toners, mists, serums, and masks), Haircare (cleansers, conditioners, oils & treatments, and organic hair color), Bath and Body products (handmade soaps, exfoliators, moisturizers, organic oils, pain relief oil & balm, etc), and Men’s products. While the primary customers of the brand are women but they are now seeing an increasing number of men who are interested in using Kama’s products and are becoming a sizable portion of their target audience. They also offer exclusive and luxurious gift boxes.
KAMA AYURVEDA EXPERIENCES
Kama Ayurveda Experiences is an extension to their brand philosophy that is in the harmony of mind, body, and spirit. Under this experience, they provide Facials (full-face treatment involving cleansing, toning, exfoliation, massage and face pack & mask application as per the skin type), Hair Treatments ( intensive hair treatment using all-natural ingredients comprising of local herbs that provides lustrous and conditioned hair along with a nourished scalp), and Express Treatments (quick therapies designed to give an instant relief from daily stress leaving the customer relaxed & rejuvenated.)
At the heart of Kama’s products are the purest traditional ingredients of India’s lush gardens. Some of them are aloe vera, amla, ashwagandha, bael fruit, black cumin seeds, coriander, ginger, gotu kala, honey, olive oil, turmeric, sweet almonds, walnuts, lavender, tamarind, tea tree, blue lotus, sandalwood, rice, saffron, coconut oil, apricot, orange, to name a few.
AWARDS AND RECOGNITIONS
As Kama Ayurveda’s purpose is to bring authentic Ayurveda to the world through effective and fruitful formulations as well as graceful and contemporary packaging, they have been rewarded at many occasions:
- ELLE Beauty Award for best anti-aging serum & best oil in 2017
- Vogue Beauty Award for the best hair oil of the year in 2017
- Nykaa Femina Beauty Award for the best night cream in 2017
In 2008 in Europe, Kama Ayurveda Miraculous Beauty Fluid Kumkumadi won the Innovation Award in the fourth edition of the Professional Wellness Fair in Belgium.
A brand that just started with a small line of nine products has become a big name now. Today, Kama Ayurveda has emerged as one of the most recognized names in the organic industry because of their belief in a holistic way of living and providing the same to their customers.