“I’m very excited by the technology of voice. I truly believe it will be a gateway for many more Indians to get online. We’ve not even touched the surface of what’s possible and I believe that because of the nature of the new Indian internet user, India is going to lead the way here” – Sidharth Rao (Co-founder, Webchutney)
Webchutney is a popular global digital agency based in India that offers the services of web design, web promotion, and web marketing. Webchutney has become one of India’s best creative agencies and a 2020 Contagious Pioneer. At Webchutney, ideas are introduced only with full-service digital capabilities for the biggest brands that require them. The company creates and offers interactive marketing services for brands of varied businesses.
Dentsu Webchutney is India’s most popular creative agency. They began their journey as a digital studio in 1999 and their aim was only to participate within the web revolution. Currently, Webchutney has over 200 people across Bengaluru, Mumbai, and Gurgaon focused on providing creative services to brands.
Dentsu Webchutney has worked with famous companies and it leads mandates for IKEA, Google, Flipkart, Uber, Swiggy, and various other disruptive brands. The achievements of the company include winning 6 Cannes Lions, 20 metals at Spikes Asia where the company was awarded country agency of the year, along with Digital Agency of the Year at the platform of Campaign South Asia and Agency of the Year by ET Brand Equity. The most fascinating aspect about Webchutney is that, for 20 years, brands have backed them for truly breakthrough ideas that move people and business, agnostic of its final form.
SERVICES OFFERED
The creative agency offers the following services:
1) Advertising
2) Branding
3) Digital strategy
Webchutney is a full-service digital advertising agency and their work often leads to:
- Sharing long-term journeys with exclusive brands.
- Taking media and performance to top business objectives.
- Utilizing the best of digital & social influence for content.
- Conceptualizing world-class ideas by building digital brands.
Perfecting in the digital space, their approach includes:
- An Audience-first approach with mapping and planning.
- Optimum utilization of media to drive solutions across the funnel.
- Data-fueled creative, the magic of the medium, and hence, the message.
- Solution-driven conceptualization that spreads across various media channels.
Dentsu Webchutney is a part of the Dentsu Aegis Network and it collaborates with leading companies in India by building award-winning and memorable experiences for brands to attach, engage with and build sustained relationships with their consumers online.
THE CLIENTELE
Webchutney has previously worked with various big brands like Coca-Cola, Bacardi, Unilever, Flipkart, Airtel, ITC, MasterCard, Budweiser, and Microsoft among others. Webchutney works with them in areas of online advertising, website design, mobile marketing, and social media. Ranked as India’s no 1 Digital Agency, Dentsu Webchutney is extremely dedicated and committed to bringing the best ideas and leading the interactive marketing industry.
VISION OF THE COMPANY
Webchutney partners with brands to comprehend meaningful progress as a force for driving growth and good. They aim to create world-class solutions and services that will bring new opportunities for growth and business transformation to the forefront across the whole customer journey. Their global team of top-notch agency brands delivers for clients at every stage of their customer journey, be it Creative, Media or CXM. The basic goal of Webchutney is to continue delivering idea-led experiences specifically designed and created for the digital age, delivered at a global scale.
Webchutney not only designs but also creates and optimizes media experiences that connect people to their desired brands. The company helps in developing data-driven strategies for amazing experiences that the customers of the brands love. With consumer intelligence at the guts of everything they do, they assist brands in winning. They are also actively engaged to maintain and grow their best customers across all elements of the marketing mix. Through radical collaboration, Webchutney makes insight a reality that takes brands forward.
ACHIEVEMENTS OF THE COMPANY
Sidharth Rao was just 19 years old when he started working on his dream project, Webchutney, as its co-founder and CEO. Talking about its achievements, Webchutney has been ranked as India’s No. 1 digital agency continuously for eight years by the Economic Times & Brand Equity. Webchutney works with various leading brands and companies in India including Uber, Swiggy, WeWork, Flipkart, Google, Ikea, Under Armour, Airtel, Tata Sons, Whirlpool amongst others. In the year 2008, Sidharth Rao incubated Network Play under Webchutney, in just three years it became the most important brand ad network, one that was later acquired by Bertelsmann AG. Webchutney was acquired by Dentsu Aegis Network in the year 2013, one of the foremost important agency networks globally.
Dentsu Webchutney was declared as the most-awarded Indian agency at the Cannes Lions International Festival of Creativity in 2019 which has been its biggest achievement.
The co-founder, Sidharth has been a proud member of the worldwide digital planning board at Unilever and has been within the jury of a number of the foremost celebrated advertising festivals in India and around the globe.
Sidharth is also a well-known angel investor in India. To mention some of his investments, it includes ScoopWhoop, LoanZen, Invideo, CoHo. Direct to consumer is a space he has been very excited about, most of his investing recently has been in that space.
Dentsu Webchutney is one among the primary few digital agencies to be acquired by the Dentsu Aegis Network in India. Sidharth believes that the longer term of the agency isn’t strictly digital. Nearly 20 years after Rao quit college to start his agency, he reflected on the position of digital in the media landscape which he had watched grow and come of age in India. Sidharth mentioned that in the rapidly evolving and ever-changing media ecosystem “the only way to secure the agency’s role in the environment is to stay undefined.”
Webchutney is becoming one of the most successful creative agencies in India excelling in the field of marketing.
