“We love to build brands with proper strategy as per the product demands and communicate with customers with the best communication tools.”
Himadri Ghosh (Founder, Director & Creative Lead, White Shadow)
A decade ago when organizations were heralding the arrival of a new golden age of branding, a passionate group of strategic thinkers, creative minds, and technical wizards were preparing themselves to push the boundaries of traditional advertising, new media marketing, and 360° digital presence. In 2011, an eminent creative agency called White Shadow Advertising Pvt Ltd came into existence with a focus to create an exceptional target market experience through creative design, technology, and strategy.
Right from understanding the client’s requirements, implementing the conceptualized idea to quality checking, and preparing the final output, White Shadow delivers the best services to its clients. Establishing itself as an end-to-end service provider since its inception, White Shadow ensures that every product looks, feels, and functions amazingly well – better than any other product in the market.
“We mould our designs to specific business and industry needs to communicate the brand’s unique attributes in various creative and compelling ways to brand’s prospects. We respect the worth of the resources that the brand invests in us, and guarantee the highest returns on them,” Himadri remarked.
MEET THE LEADER
Himadri Ghosh is the Founder, Director, and Creative Lead of White Shadow. He handles the overall operations and leads the entire design process of the company.
He dropped out of high school due to financial reasons in 1999 and entered the corporate world to earn money which gave him the perfect exposure of working in diverse industries.
Right from his childhood, art has been his love. Therefore, he did a computer course in the same field and started gathering knowledge on Graphic Designing. Ultimately, his first job as an assistant Graphic Designer helped him learn the desired skills and creativity. Year by year, with different promotions, he excelled in this field. Finally, his creative excellence led to the establishment of White Shadow in 2011.
“I still consider David Ogilvy and Piyush Pandey as my mentors and am trying to create ‘White Shadow’ a famous brand like ‘Ogilvy,” Himadri mentioned.
THE INCEPTION OF WHITE SHADOW
White Shadow started in 2011 with only 2 employees. The outstanding and timely delivery of different graphic designing projects helped the company build strong client relationships. In 2015, White Shadow began its new journey in a new office with 5 employees with a focus on services like brand promotion, photography, and bulk printing. Then, White Shadow never looked back. Today, the company is successfully delivering brand management services, devising promotional strategies, and catering to the clients’ needs at the global level.
THE SERVICE PORTFOLIO
White Shadow builds brands with proper strategy as per the product demands and communicates with customers with the best communication tools in various ways like print media, electronic media, packaging design, digital promotion, outdoor promotion, etc. The main offerings of the company are as follows:
The team at White Shadow keeps a strict vigil on the latest market trends and focuses on the execution-oriented design to make the process faster and technically correct. It works on blank canvases and designs unique frames by putting the right blend of colors, fonts, and alignments.
White Shadow not just specializes in different types of marketing but also knows how to bring them together. By putting the customer at the centre, it creates simple yet effective strategies that connect with people across every possible channel and grow a business expansively.
Social Media Promotion
White Shadow offers a wide range of social media services that helps a business grow its brand awareness, web traffic, customer engagement & relationships, and ultimately bring higher returns.
White Shadow also provides other services like photography, printing, videography, and outdoor advertising.
White Shadow caters to the needs of many top-notch clients like JSE Music from New York, Mongia Foundation, GSTM Techlab, Corpus Lifescience, Future First, Polyzee, Green Farm India, HiChin, Albert David, SBR Electro Acoustics, Halder Venture, PK Agri Link and many more.
“To create long-lasting client relationships, we provide excellent service during our first transaction with the clients. We communicate, stay positive, share knowledge, provide expertise, stay open-minded, learn clients’ needs, and exceed their expectations to establish and maintain strong relationships with the clients,” Himadri mentioned.
OVERCOMING THE CHALLENGES
Over the past two years, the biggest challenge around the world has been dealing with the dreadful impact of Covid-19. The economy is in shambles, urging the need to upgrade the business operations to survive in these difficult times. Fortunately, White Shadow has been able to overcome this challenge by taking its skills digitally to new heights.
MISSION & VISION STATEMENTS
As the shadow always accompanies people, White Shadow always wants to be the shadow of the client through its dynamic work process, creativity, and commitment in a transparent way.
The vision of the company is to become a trusted PR agency and win the hearts of every client through its creativity and excellence.
THE VALUE OF TEAMWORK
White Shadow believes that without teamwork it is not possible for any company to take a step forward and excel in the business community. Therefore, each employee at the company works as a family with mutual respect and unconditional love for everyone.
KEY POINTS TO SUCCESS
Himadri defines his key points to success which he follows to reach heights. These are Think positive, Be honest, Work hard, Prioritize the goals, Always update, Stay Committed, and Be creative.
White Shadow, since its inception, has been passionately involved in creating projects & ventures and building brands. It entirely focuses on consistently delivering exceptional results to its clients by gaining a deep understanding of their needs and then developing creative solutions. White Shadow is indeed a company with bigger dreams, bigger goals, and bigger visions.