Since the birth of the internet, it has become challenging to captivate consumers’ attention. With so many platforms available in their hands, it’s only natural that they get distracted by one advertisement while looking at one. This is the dilemma of many advertisers today.
Aside from that, the rising cost and reduced effectiveness of traditional advertising today make it crucial for advertisers to employ various means to stick to the budget and reach more people. One solution that many business owners look into is digital billboards.
What Are Digital Billboards?
Digital billboards are outdoor displays positioned in high-traffic areas to reach a vast number of people and catch the public’s interest. It uses LED lights or other technology to display high-quality images and video content.
It’s also capable of displaying multiple advertisements in rapid succession. The sophisticated technology can even incorporate interactive elements such as touch screens or QR codes. There are different types of display panels available. You only need to assess your business needs to choose the best one.
Digital billboards have a plethora of benefits. This post will explore the seven key benefits of digital billboards for business advertising to help you understand why this is the go-to of many businesses today in promoting their brands and making a lasting memorable impact on their target customers. Read on.
The bright, vivid displays using high colors and dynamic animations immediately capture the attention of anyone passing by. It creates a strong visual impact that will make people take a second and even a third look.
The image will draw the eyes, which is an effective way to increase brand visibility. And since you already have your audience’s attention, promoting your products and services will be easy.
Unlike traditional billboards, which take a lot of time and effort to build, digital billboards are incredibly flexible, and you can change your advertisement in seconds. With a click of a button, you can upload new images or videos and adjust your messaging when needed.
This can be especially helpful when you have an advertisement that the general public didn’t receive positively. You don’t have to wait until the heat becomes unbearable; you can fizzle it out as soon as possible.
Compared to the cost of traditional billboards, digital billboards are more cost-effective. You don’t need to pay for physical painting, printing, and installation. Your cost will only entail the creation of the digital content and the cost per impression of the billboard.
The cost per impression varies depending on the location, size, display time, and level of competition in the area. Naturally, the cost per impression will be high for popular places with high traffic, like Times Square in New York City.
Since you can choose when your billboard is aired, you can target a broad audience. Aside from that, you may also opt for the advertisement to be programmed to air at various times of the day. This way, you can choose your preferred time.
Say, your objective is to increase brand visibility; you can choose to air during rush hour in the morning and afternoon at various train stations in the city. Also, if you wish to tap an unknown market, you may position your billboard in a place you feel there’s potential for your brand.
Digital billboards can display dynamic and interactive features to captivate your audience effectively. This post mentioned the touchscreen and QR code you might add to the advertisement.
With the touchscreen feature, your audience can directly interact and answer questions or try to see how a product works. The QR code, on the other hand, will help disseminate the information you want your audience to know. For example, with this feature, consumers can access your restaurant menu, range of services, and nutritional information or list of ingredients.
This can heighten your customer’s product knowledge which may increase your endorsement to others.
Businesses can track the effectiveness of their marketing campaigns in real-time. The technology can measure data on impressions, click-through rates, engagement levels, and more detailed metrics such as audience demographics and geographic location.
They do this by capturing the data on the number of people who view the billboard, how long they look at it, and their demographic information, such as age and gender, through the camera, GPS, and Bluetooth attached to the billboard. GPS technology can track the location of viewers, providing insights into the geographic reach of the campaign. Bluetooth beacons can also detect when a mobile device is near the billboard, allowing businesses to track engagement levels and drive mobile interactions with the campaign.
With this information, you can gain a deeper understanding of your audience and create a more optimized advertisement in the future.
Lastly, many businesses prefer digital billboards because they’re more environmentally- friendly than traditional billboards. They don’t use large amounts of ink, paper, and other materials that can harm the environment. LED lights are also energy-efficient, last longer, and don’t require much maintenance.
If you’re thinking of ways to effectively captivate your audience and display your products creatively and vividly, digital billboards are the solution to your advertising woes. With the many benefits this post listed, it simply can’t match the benefits offered by traditional billboards.
So, if you’re looking to take your advertising game to the next level, consider digital billboards. Your sales will soar, and your name will be known. You might even blame yourself for not thinking of this sooner.