rajesh prothi managing partner absolute factor


Business Magazine

“At Absolute Factor, we leverage on our industry experience and PR expertise by creating communication  programs that shape perceptions and generate results.”
Rajesh Prothi (Managing Partner, Absolute Factor)

In today’s competitive marketplace, media relations and digital communication can deliver unmatched benefits, when done correctly. With a vision to enrich the value of different brands by offering committed & comprehensive communications assistance throughout each engagement, a PR agency like Absolute Factor was incorporated in 2009. 

Absolute Factor is a Media Relations, Digital Communications, Creative House and Events based agency with over 70 man-years of industry experience and a market reputation for crafting and implementing programs that deliver measurable results for clients and associates. It partners with both established and emerging brands to create customized solutions for marketing strategy & brand building.

Absolute Factor delivers services including integrated communications making optimal use of digital and conventional media, event management, and brand building that enhance the brand image and organizational credibility. 

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Rajesh Prothi is the Managing Partner of Absolute Factor with over 30 years of professional experience. Before joining the PR world, he was a journalist, having worked with publications like Business India, Observer, and Financial Express. He also worked as the Editor of the Telecommunications magazine ‘Communications World’ and India Editor for Hongkong-based magazines – ‘Telecom Asia’ & ‘Wireless Asia’. 

He has also authored a book called ‘Tryst with Time’ for Jammu and Kashmir Bank and has contributed a chapter titled ‘Discontent and Militancy in Jammu & Kashmir: A Fiscal Aspect’ for a book titled ‘Burning Issues in Jammu & Kashmir Politics’.

Before working in Absolute Factor, he worked for Ogilvy PR, New Delhi as Head Technology Practice where he was responsible for brands like Nokia, Intelsat, and Rockwell. He has also worked with other prominent brands such as WiMax Forum, Huawei, Rockwell, Hertz, Easy Cabs, Eicher, Hallmark-UK, IDFC, NovelSat, Sophos, Mavenir, GLA University to name a few.


Absolute Factor leverages its industry experience and trailblazing PR expertise by creating communications programs that shape perceptions and generate results. Some of the offerings of the company include:

  • Public Relations

Public Relations is the foundation and core of Absolute Factor. Its expertise lies in the development and application of traditional public relations strategies. It works with an extensive network of journalists, editors, policymakers, and community connections to gain the most significant coverage for its clients. 

  • Creative Marketing

Absolute Factor understands that an organization always tries to position itself as exceptional and unique. Considering this, Absolute Factor reviews and helps the brands build all existing communications platforms like website, collateral, advertisements, and messaging.

  • Content Marketing

The team of experienced journalists and skilled writers at Absolute Factor helps the clients find and connect with their audience through content like Press releases, media articles, blogs, newsletters, editorial articles, brand guide book, infographics, and internal interactive material. 

  • Events

Absolute Factor conceptualizes, develops, and oversees announcements, launches, openings, public forums, press briefings for its clients and individual projects. It specializes in both event production as well as event PR. 


It’s evident that PR has evolved in many different ways in the past two decades. Brands have learned that whilst traditional PR, a large proportion of PR is now driven by digital. Absolute Factor, being a traditional PR Agency, did not take much time to evolve digitally and adopt new verticals.

The three pillars of Absolute Factor i.e. experience, ever-evolving knowledge, and strategic thought process uniquely position the company in the competitive PR landscape. All the pillars are backed by the company’s realistic and logical framework approach.


Absolute Factor is a strategic Marketing and Communications Agency, which has an extensive client portfolio that includes industries like Telecom, Energy, Consumer, and Education.

“We are very cautious and persistent with our work, showcasing conscientiousness in everything we do for our clients. We build strong and healthy client relationships by presenting what they need to hear about their brand rather than what they want to hear,” Rajesh mentioned. 


A highly acclaimed organization from the telecom sector once lost its credibility due to unforeseen reasons. The task at hand was to restore its credibility, help it rise again, and retain a lost voice in the telecom industry. Absolute Factor not only re-established its credibility but also helped the organization in drafting the communication to the Prime Minister’s office of India in regards to concerns of the Indian telecom equipment industry and its prominence in the economy. 

Efforts of Absolute Factor resulted in the formulation of constructive policy decisions in favor of the Indian telecom equipment manufacturers. Absolute Factor emerged victorious in completing the assignment and bringing the desired results within the stipulated time frame. 


The mission of Absolute Factor is to grow in all verticals. It envisages retaining the ethical approach towards what it offers in terms of the level of services. It wishes to spread its wings in diverse industries and augment its growth in the years to come.


Absolute Factor believes that great work comes from building strong relationships. The company thrives on the promise of working together in a way that sets it apart from other similar-sized players in the industry. 

The team works in perfect harmony with each other. Every voice in the team is given due credit and put forth on the same pedestal, which drives the holistic growth of the company. 


According to Rajesh, Success is defined as the harmony between mental peace and goals. His secret to success is following and believing in the processes, yet being flexible and logical in the approach. It’s not always about earning profits, rather focusing on solving problems, building trust, and finding paths for clients. 


Absolute Factor, since its foundation, has achieved many milestones and awards. It was awarded the “Best Global Corporate Social Responsibility PR Campaign’ award from ‘Bulldog Star of PR Awards’ in 2015 for running a campaign for www.thecherrytree.in

Communications & Branding is at the heart of Absolute Factor. Incorporated in the year 2009, Absolute Factor is working round the clock to promote brand value, strengthen community relations, manage brand reputation, and enhance the online presence of different brands. Today, it indubitably calls itself a highly efficient and result-driven Public Relations and Communications Agency.


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