“Our innovative, eco-conscious products resonate with an evolving consumer base increasingly concerned about environmental impact and health.”
Mahipal Singh & Gagan Arora (Co-Founders, Revaa)
The global feminine hygiene products market is expected to witness significant growth, with projections indicating that it will reach a valuation of USD 54.5 Billion by 2028, recording a CAGR of 5.2% during the forecast period of 2022-2028. Amidst this promising landscape of the global feminine hygiene market, Revaa emerges as a female hygiene brand with a profound commitment to women’s well-being and sustainability. In stark contrast to many other brands in the industry, Revaa’s mission extends far beyond simply offering hygiene products. As articulated by Mahipal Singh, the Founder & CMD, “We are dedicated to carving out a holistic wellness path for women.”
“Our core responsibilities revolve around ensuring that women have access to safe, sustainable, and innovative products that contribute to their overall wellness. We are here to make a positive impact on women’s lives and the world as a whole via Revaa,” states Gagan Arora, the Co-Founder & Director of Marketing at the firm.
Promoting Holistic Wellness of Every Woman
Wellness is the key to a woman’s ability to thrive in all aspects of life. With that ethos in mind, Revaa offers a wide range of products and services tailored to women’s holistic wellness and sustainability needs.
Disposable & Reusable Sanitary Pads
Revaa not only provides high-quality, safe and eco-friendly disposable sanitary pads but also offers reusable pads to promote sustainability without compromising comfort or hygiene.
Designed for daily use, panty liners by Revaa offer discreet protection and comfort.
Embracing innovation, Revaa offers leak-proof and comfortable period panties which are a convenient and eco-friendly alternative for managing menstruation.
Organic and Sustainable Cosmetics
Revaa also takes a front seat in providing a wide range of organic cosmetics that prioritise the skin’s health and safety while minimising environmental impact.
These sustainable bags by the firm are not only stylish but also environmentally friendly, made from eco-conscious materials to reduce plastic waste.
Revaa’s dedication to women’s holistic wellness extends beyond just providing products. Mahipal emphasises this commitment, stating, “Our mission is to wholeheartedly work for women’s holistic wellness. We offer valuable information, resources, and support to help women lead healthier lives.”
Gagan further adds to it and says, “All our feminine hygiene products boast the Made Safe certification, ensuring that they are free from harmful chemicals and substances.”
Success is Not a Silver Platter Affair
Nothing great ever came that easy. Launching Revaa was an exhilarating yet challenging journey. Initially, one of the biggest hurdles was conducting comprehensive market research to understand the ever-evolving needs and preferences of the target audience. Mr Singh aptly puts it, “Although we were determined to offer reusable sanitary pads and sustainable cosmetics, we had to be sure whether these innovative products would be embraced by the market.”
In addition to creating innovative products, marketing played a pivotal role in the success of Revaa. However, marketing these products also presented its share of challenges. Finding the right tone and approach to effectively connect with a diverse target audience, ranging from young individuals to the broader community, was a tough row to hoe.
Understanding that marketing is the key, the marketing experts, Mahipal and Gagan inclined their marketing strategies towards education, emphasising the safety, quality and eco-consciousness of the products. Their strategy to collaborate with NGOs and schools also helped Revaa reach the right target audience.
Currently, Revaa serves women (aged 13 to 40 years) from Tier 1 and Tier 2 cities. However, the Founders remain aware of the pressing need for access to safe menstrual hygiene products in Tier 3 and Tier 4 cities, where cloth is still a common practice during periods.
Transforming Competition Into An Opportunity
The female hygiene market is already driven by big brands like Whisper, Stayfree, and Kotex but Revaa successfully positions itself differently by living with a broader vision- A commitment to sustainability and organic excellence. Revaa gains a competitive edge by:
- Providing innovative, eco-conscious products that resonate with an evolving consumer base increasingly concerned about environmental impact and health
- Conducting school workshops on menstrual hygiene, aiming to create awareness among both genders
- Partnering with NGOs to reach tier 2 and less educated segments of society, making safe and sustainable menstrual hygiene accessible to all
On A Mission To Build A Biodegradable Ecosystem
The duo, looking ahead to their five-year plan, expresses their commitment to leave no stone unturned to promote the holistic wellness of women. They are committed to dynamic adaptation to emerging trends and technologies in the industry.
That’s not all! The plan also includes building a biodegradable ecosystem, ensuring that the products and packaging align with eco-consciousness at the highest standards.
Furthermore, Revaa intends to leverage cutting-edge materials and sustainable practices to reduce the environmental footprint. The Founding team also plans to focus on digital platforms so as to enhance customer engagement and education, making Revaa’s sustainable menstrual hygiene and wellness solutions more accessible and informative.
“We are fully dedicated to remaining at the forefront of eco-conscious innovation in the coming years,” says Mahipal and Gagan while signing off.