FIT REGIME: TAKING HEALTH ENTHUSIASTS ON A JOURNEY TO FITNESS

Health Magazine

“We at Fit Regime cater to every and any nutritional need for a healthier lifestyle.”

Manish Kajla (Founder & CEO, Fit Regime)

With the coronavirus pandemic ruling our lives for the past two years, it has given us the kick to lead a healthier lifestyle for our betterment and health. The people of the country are now viewing their health as their primary concern through the eyes of fitness. They look for every avenue to improve their lifestyle and boost their health with products that can help them in their overall well-being.

This ever-changing industry has manifested itself as an exponentially growing one. Releasing this need of the hour for a space in the nutrition and fitness industry Fit regime was born under the wisdom and expertise of Manish Kajla.

A one-stop shop for all fitness and health enthusiasts that gives them everything they need at one place, such as, protein supplements, multivitamins, protein bars, and many more at their convenience. Fit Regime strives to provide a marketplace for 100% authentic and genuine products.

In today’s times, we see adulteration everywhere from beauty to healthcare to the food we eat and it’s always a question about the authenticity of a product. Fit Regime makes sure that the products the customer gets are the ones they deserve with regular product checks and laboratory tests. 

With a skill India model, Fit Regime sponsors fresh upcoming talents in the field of sports giving them a push in helping make the country proud. They also provide guidance to young players through workshops and counselling while also providing special discounts to people in the army, police, doctors, sports, and many more.

With an aim to be the go-to marketplace for enthusiasts to achieve their fitness goals, Fit Regime delivers high-quality and easy to access fitness products to every household. The hunt for nutritional supplements stops with Fit Regime.

SERVICES PROVIDED

From nutraceutical products to sport supplements to functional foods and many more, Fit Regime has it all under one roof. The brand has a team of skilled and talented trainers to help with the physical training and diet charts and are available round the clock. 

Bringing the highest level of customer satisfaction, the brand brings:

  •       A wide array of nutrition products from 300+ brands
  •       A superior customer experience
  •       Quick and meaningful response to customer issues
  •       On-time safe delivery 

ABOUT THE FOUNDER

Born in the village of Soldha in Haryana, Manish Kajla, moved to Delhi at a very young age. With a passion for fitness since childhood, he has participated in the Elite Football League of India (A professional American football league based in India). Bringing this passion home, Fit Regime was born with his inspiration to start something in the fitness spectrum.

CHALLENGES FACED

Challenges are everywhere and a startup is no exception. Any startup needs money and capital to start its operations. Although it was very difficult for Manish to arrange the finances and set the foundation of Fit Regime, there is no challenge that can stop passionate entrepreneurs from successfully launching a startup. He mortgaged some jewellery and sold the ancestral property to finally set up his business. The initial stage was very challenging but Manish overcame all the obstacles to take his startup to heights.

MISSION AND VISION OF THE COMPANY

Fit Regime’s mission is to offer a comprehensive range of high-quality food supplements and nutraceuticals at the convenience of the customer. They want to give its customers personalized guidance and the right consulting services. It is driven by the passion to serve the customers and continuously engage with them for valuable feedback.

In the next 5 years, Manish plans to open different branches of Fit Regime in almost every tier 1 and tier 2 city promoting the vision and mission of Fit India. He dreams to see India in the top 3 countries in the Olympics.

DEFINITION OF SUCCESS

When asked to define success, Manish said, “I think success is when you stop dreaming and wanting more. Success is just a checkpoint. We have to keep moving and growing and do good for everyone.”

The Indian fitness market is growing exponentially. Fitness is now becoming a conscious lifestyle choice for many people. Studies suggest that approximately six million people are spending $350 to $400 on fitness services annually, making the industry a $2.6 billion market. Fit Regime is constantly providing top-notch services and products to help its customers stay fit and healthy. It is gaining the loyalty and trust in the eyes of many national and international players in full swing

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