Neena Chopra Co-Founder, Just Herbs


Health Lifestyle Magazine

“We are guided by the belief that choosing between a product that’s good for your skin and one which is safe for your health and for the earth is a choice you should never have to make”. – Neena Chopra (Co-Founder, Just Herbs)

In the modern world, a consumer values products that are natural and discards the chemically formulated ones. The rise of a rational consumer has led to the development of many homegrown Ayurvedic brands, one such brand is Just Herbs. Launched in 2010, Just Herbs is an authentic Ayurvedic skincare product brand; all their products are made from certified organic ingredients. The vision behind Just Herbs’ inception was to create a brand that stands not just for luxury alone but one that delivers a pure and pleasant experience that is safe for the skin, the environment, and at the same time driven by the commitment to bring about excellent results for common skin concerns. Just Herbs follows the tagline ‘Luxurious and Safe Ayurvedic skincare that works’ and sticks with it. 


Just Herbs has been following certain values that are expressed in their formulations and packaging:

  • Safety and full ingredient disclosure

Just Herbs do not use any harmful chemicals or toxic perfumes in their products. They follow the standard of the ingredients in all their formulations and list out every ingredient they use clearly on the product label as well as on their website to maintain the transparency and trust of their customers.

  • Bespoke experience

Just Herbs products can be altered using natural foods such as milk, honey, lemon juice, and water to suit different skin types as per the principles of Ayurveda. Each and every formulation of Just Herbs is unique.

  • Luxury with efficacy

Just Herbs creates blends from conventional precious herbs and fuses them with exotic essential oils used in aromatherapy to create a luxurious experience without compromising on the fundamentals of Ayurveda. Every product is designed to target specific skin concerns because they aren’t just about fragrance. The company values efficacy. 

just herbs products


Just Herbs offers skincare products, bath & body care products, hand sanitizers, and organic lipsticks. Under the skincare collection, they offer cleanser, toner, exfoliant, daily moisturizer, mud mask, powder pack, night cream, and gel. They also offer a “Shop by skin type” option wherein one can shop according to their skin type. Under the Haircare collection, they provide hair oil, hair mask, hair conditioner, shampoo, and other essential products. Under Bath and Body collection, one can find body oil, body wash, body lotion, body butter, handmade bathing bar, and ubtan. 


Just Herbs fulfills all the promises they make to their customers.

  1. 100% Ayurvedic: All their products are 100% Ayurvedic and are certified by the Ministry of Ayush, Government of India. 
  2. Cruelty-free: Just Herbs is a PETA-certified company which means that they do not indulge in commissioning to conduct any tests on animals. 
  3. Free from Harmful Chemicals and Ingredients: All products are free from Petrochemicals, Parabens, SLS/SLES PEG/PPG, Genetically modified Organisms (GMO), and other harmful synthetic ingredients.


Just Herbs has a mission: Make Beauty Inclusive, Transparent and Wholesome. To stand with this mission, they believe in making safe, honest, effective, and crowdsourced products. Their recent virtual launch of a range of Ayurvedic lipsticks is the third crowdsourced launch wherein consumer and expert feedback from across the country was factored in the product development process.

Just Herbs is undoubtedly pioneering the personal care industry. The company’s mission to change the face of beauty with products that are made with consumers and for consumers makes it a significant contributor to the organic industry.



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