“At TONILAND, we provide affordable and fun family time in a clean, beautifully curated and safe environment.”
Abhishek Saraf And Prerna Saraf
Family time is something that we all adore. The happy and smiling faces of kids can cheer anyone’s mood instantly. To spend quality and fun time with family, play zones are one of the most entertaining and amusing options. But unfortunately, in Tier 2 or Tier 3 cities, these options are very limited. To fill that void of entertainment, Prerna and Abhishek Saraf introduced the first TONILAND Play Zone in 2016 and today it is a chain of Family Entertainment Centres (FEC) in indoor shopping malls.
TONILAND revolutionises how kids and families spend a fun and productive time in safe, secure and conveniently accessed locations. TONILAND always prioritises the Happy faces of children over anything else and that’s why the energetic team of TONILAND provides excellent customer service and support.
MEET THE PARTNERS
The genius brains behind TONILAND are Prerna Saraf and Abhishek Saraf. Being the Founding Partner of the company, Prerna Saraf lays the strategic roadmap of TONILAND and drives its growth in multiple cities. Through TONILAND, Abhishek follows his passion in the Family Entertainment industry. He is the backbone of the company and handles strategic conceptualising, budgeting and design & development of each store at TONILAND.
Prerna Saraf is an Economics Honors Graduate from St. Stephen College in Delhi. Bringing her expertise in the finance and marketing area, she manages the sales & marketing strategies of the company. She also manages the day-to-day operations of TONILAND effectively. Both partners strive to take the group to the zenith of success without compromising safety, quality, innovation and hygiene.
“TONILAND seeks to excel in everything. From the ideation stage to the operational stage, the vendors that we select, the interior designers and properties we select, we need perfection and uniqueness in each domain,” mentions Prerna Saraf.
THE INCEPTION OF TONILAND
TONILAND was conceived after Abhishek faced difficulties finding an FEC brand for one of the shopping malls that he was leasing in Howrah, West Bengal. That’s when the Founder duo realised that there are only a few entertainment centres in Tier 2 & Tier 3 cities. To bridge this gap in the entertainment industry, they established TONILAND in 2016. The couple named the store, TONILAND after their daughter, Rhea who they fondly call Toni.
TONILAND started with its first toy store and indoor play zone at Forum Rangoli Mall, Howrah in 2016 and since then it has become a happy place for families to spend quality time. Building the trust of customers with the safe and hygienic playing zones, TONILAND currently has 6 operational stores in different cities including Kolkata, Bhubaneshwar, Rourkela, Siliguri and many others.
Abhishek adds, “Unlike other organisations, we lay our emphasis on underrepresented areas and cities where the bigger brands do not want to go. We have been filling that void in the market.”
THE PLAYING ZONES OF TONILAND
The creatively designed playing zone of TONILAND maintains the highest standards of safety with well-equipped playgrounds for kids and families. Taking family entertainment to a different level, TONILAND operates with two different formats:
TONILAND Play Zone
TONILAND offers an interactive play zone environment that helps toddlers learn, evolve and grow while playing. With the latest trends in indoor soft play, the games at TONILAND helps children develop physically and intellectually. The various fun activities at Play Zone include Ball Pools, Zip Line, Miniature Video Games, Role Play Tables, Sand Pit, Fishing Pond and many more.
Understanding the importance of family time, TONILAND Arcade offers a wider range of activities and games that the whole family can enjoy together. The arcade games of TONILAND not only just sharpen the mind and motor skills but also provide the opportunity to win amazing prizes on redemption of tickets won in these games. Some of the exciting features of the Arcade are Redemption Games, Virtual Reality Experience, Racing Simulator, Bowling Alley, Party Area & Cafe and many more.
In addition to this, TONILAND specialises in organising birthday parties with customised packages that include food and decor, allowing the family to relax and celebrate without any hassle or worry.
AWARDS AND ACHIEVEMENTS
Making Family Entertainment more fun and exciting, TONILAND is known for its happy and colourful ambience. The reliable, hygienic and exciting services of the company bagged much noteworthy recognition in the industry. Some of the most prominent are:
- TONILAND has joined IAAPI (Indian Association of Amusement Park and Industries) this year (2022) to live true to its catchphrases; “We make people smile” and “Our Happy Place !”
- TONILAND has been recognized as one of the 10 most promising retailers in the “TOYS AND GAMES” category in 2022 by Siliconindia magazine
THE ROAD AHEAD
TONILAND is working diligently to help families in spending quality time and have fun together. Maintaining the smiles of children, TONILAND is looking forward to further expanding its stores in tier 2 & tier 3 cities to spread even more happiness. Building a perfectly happy place for families, TONILAND envisions becoming an industry leader across India.