Imagine a platform that provides you audience full of professionals and high-quality contacts!
Imagine attracting the right audience that nurtures the possibility of generating good leads for your business!
We are talking about LinkedIn here. Choosing the right platform for marketing your business is as important as the marketing itself. The right platform gives you the opportunity to connect with the right audience which will save you a lot of time and effort.
If you still are not using LinkedIn for your marketing then you are missing a great audience. LinkedIn is one of the largest social media platforms in the world with over 875 million users in more than 250 countries across the globe. No, we are not exaggerating these numbers. And unlike any other social media platform, Linkedin users comprises of business professionals and executives.
Why Marketers Are Gravitating Towards LinkedIn
The significant growth of the serious and professional audience on the platform is one of the main reasons why marketers have shifted their focus and marketing strategies to the LinkedIn platform. LinkedIn is the 2nd most popular platform among B2B marketers, just after Facebook.
With 190 million+ users, the US provides the largest group of LinkedIn advertising audience in the world. LinkedIn’s economic graph suggests that more than 180 million US workers have their profile on LinkedIn. After the United States, India is the second largest source of LinkedIn traffic.
France (25.0 million), Indonesia (21.0 million), Canada (20.0 million), Mexico (18.0 million) and Italy (17.0 million) are also in the top 10 list of countries with the most LinkedIn users in the world.
Not Just A Recruitment Platform
It is true that LinkedIn was originally started as a recruitment platform but now things have changed completely. Now, LinkedIn has transitioned into a full-grown professional network. If you still think that LinkedIn is only a job posting or recruitment platform, then we suggest you look at the numbers and think once more!
More than 58 million companies are using LinkedIn for marketing purposes. According to the survey conducted by Content Marketing Institute, LinkedIn is the highly preferred Content Distribution Channel for B2B marketers. 96% of B2B marketers use LinkedIn for content marketing. And not just this, LinkedIn is the most popular social media platform for Content Marketers when it comes to paid campaigns. You’re missing out on a great opportunity if you haven’t tried content marketing on LinkedIn.
The content impression on LinkedIn is 15x more than any job posting. LinkedIn has 9 Billion Content impressions. Yes, you read it right 9 BILLION! Now, you can imagine what wonders can LinkedIn do for your business.
When we say LinkedIn has the most professional audience, we are saying it because LinkedIn is getting immensely popular among working professionals. 59.9% of LinkedIn users belong to the age group of 25 to 34 years. And this is also the age group when people are starting their new businesses or growing their careers. Instead of using the platform for entertainment, people use LinkedIn for business and professional networking. Hence, the connections you make on LinkedIn give you better opportunities to engage with business decision-makers directly.
LinkedIn is most popular among men. The audience on LinkedIn comprises 56.4% Males and 43.6% Females. The advertising audience on Linkedin is mostly men. However, this demographic is changing rapidly and the number of female audiences is also increasing rapidly on the platform.
As a business, it is not just about making the marketing strategy but it is also about making sure that your brand reaches a genuine and relevant audience. So that your marketing plan can successfully give you fruitful results. If you are not using LinkedIn for marketing your brand then make informed choices and try to incorporate it into your strategy. And expand your professional network by engaging, communicating and connecting with the right audience on LinkedIn.