From cleaning out the office to updating your company website, the new year is filled with new resolutions. Smart entrepreneurs must know what resolutions they can make that would benefit their company. Here is a list of 10 New Year resolutions for you that you can add to your New Year resolution list right away.
1. REFRESH YOUR WEBSITE
Your website is the first thing that a customer sees and it ought to be attractive enough to make them stop there and look around. However, updating the website according to the latest trends and graphics is one of those things that most businesses tend to forget. It can be problematic if your company website looks exactly as it looked last year. So this year, get in touch with your designer and developer and update all your web pages.
2. OPEN YOUR SAVINGS ACCOUNT
If you’ve thought about pulling together a real savings account, but just haven’t gotten around to it, do it now. Do not procrastinate as indulging in it in the middle of the projects and regular work can result in carelessness. Act now, and consult your accountant or a financial planner to help you figure out how to start saving today.
3. FINISH DELAYED PROJECTS
Every business owner has some pending projects, folders with plans for a potential new business and new ideas scribbled on notes or stored in a box somewhere. This is the time to take it out and take another look at those ideas to see if any of them can work. You might find a viable project or a successful idea that you can make use of.
4. CHECK CUSTOMER DATA
Taking a look at who your customers are and how they have changed over the previous year is one of the best resolutions for your company. Overlooking customer data is crucial in identifying trends in the market so that your business model can adjust accordingly.
Some major points to look at can be customer purchasing choices, spending amounts, website analytics and conversion rates.
5. MEET DEADLINES
One of the general mistakes entrepreneurs make is giving customers unrealistic completion dates that hamper the laying out of a good strategic plan. Most customers are happy to wait a little longer for something worthy and satisfying at the end, even if you take a little extra time to consistently deliver, rather than giving them rough and rushed work before the deadline.
6. INVEST IN SOCIAL MEDIA MARKETING
Marketing is vital to grow your business. As an entrepreneur, you should market your products and services on social media platforms like Facebook, Instagram, LinkedIn, YouTube, Pinterest and Twitter. You can post descriptions of your new products and services and upload customer testimonials to increase customer loyalty. Make your company more visible on social media as it helps gain more customers and helps in business expansion.
7. TAKE PERSONAL TIME
Being a workaholic, always engaging in the work and not taking any breaks will only cause exhaustion and stress. If you let stress and anxiety overpower you, your ideas go in vain. It’s important to set a daily cutoff time, after which you don’t take work calls and commit some time to your family or any kind of personal work. It would take your mind off work and you would not see your work as a burden.
8. FINANCIAL ADVISOR
If you haven’t hired a financial advisor yet then do it now. Hiring a good accountant should be at the top of your resolution list this year. Even if you already have one, start the year by setting up a meeting with them and discussing your previous as well as upcoming fiscal year. It will give you the information you need to outline a strategic financial plan for the future that will keep your business ready.
9. REVISIT YOUR CUSTOMERS
The new year is the opportunity to concentrate on the customers you already have, rather than focusing on reaching new customers. It’s obvious to want new customers to grow your business, but it might be helpful in your future if you take some time to make sure your current and loyal customers are happy. Know what they like about your company and what more they expect.
10. BEWARE OF THE COMPETITION
It’s important to be aware of your surroundings in the market. You can use this new year to identify your weaknesses and overcome them. Observe what your competitors are doing and look out if they are reaching a section of the market that you haven’t considered. Check your position in the market, your marketing strategies, other companies’ strategies, and your position. It will help you to figure out your flaws and learn from others how to improve your business.
Don’t forget that the best resolutions are always attainable. A little progress every day adds up to something big. Start small, take these resolutions seriously and keep going forward!