Neerja Garg Co-Founder Swayam

SWAYAM: FURNISHING A DREAM HOME WITH THE RIGHT VIBRANT COLORS

Lifestyle Magazine

“What we have achieved till date is just the tip of the iceberg. I would say sky is the limit of what we can achieve.”

Neerja Garg (Co-Founder & Creative Head, Swayam)

Headquartered in Gurugram and founded in the year 1999, Swayam is India’s leading home fashion brand involved in the manufacturing of Home Furnishing products- Bed Linen, Table Linen, Kitchen linen, Comforters, Cushion Covers, Laundry Bags, Curtains, and a host of other home accessories. 

Working on new design ideas and fabric development, its collection includes both soft sheeting and handloom range. As of now, its products are available in over 400+ counters in over 70+ cities across India. 

“Swayam” is originated from a Sanskrit word which means Me, Myself, on my own. The company was started by Neerja Garg, Co-Founder and Creative Head of the company. She established Swayam to express and showcase her design creativity and make a business proposition out of it. Neerja mentors and encourages the entire team of young professionals and works with them to deliver best-in-class services to clients

SERVICES OFFERED BY THE COMPANY

Today, Swayam successfully manufactures and serves the market with its unique and novel product basket of Daily Home usage and Medical Textiles.

  • DAILY HOME USAGE PRODUCTS 

It includes Premium Bedsheet Sets, Finely Quilted Comforters, Winter Quilts, Mattress Protectors, Cushion Covers, Pillow Covers, Curtains, Aprons, Tablecloths, Table Runners, Place Mats, Dinner Napkins, Bags, and Kids Home Furnishings.

  • MEDICAL TEXTILE PRODUCTS

It includes Inclinic Bedsheets, Head Caps, Elasticated Shoe Covers, Personal Protection Equipment Kits, Surgical Gowns, Full Face Protect Shields, Masks, Scrub Suits, Lab Coats, Anti-Microbial Hospital Aprons, and Coveralls.

WHAT MAKES THE BRAND UNIQUE

Swayam has the biggest basket of offerings more than 7000 SKU’s. Known for doing original and offbeat designs, the products being innovative and true to customer needs, the USP lies in designs being eclectic and trendy yet pocket-friendly. A team of energetic and young minds takes Swayam forward in the field of modern retail in the domestic as well as the global arena of home furnishings. Having this as the core strength, and utilizing the huge in-house manufacturing capacity, the company has been able to fulfil the sudden spurt in demand for stylish yet safe products pertaining to daily life use, with its huge range of products and in-depth design options.

Swayam has constantly been evolving with new strategies whenever and wherever needed. A few factors that have helped the brand grow in the market are: 

  • Product placement on multichannel retail space
  • Complete In-house designing & manufacturing from start to finish 
  • Variety of products and customization possibilities 
  • Swift and timely responses every time 
  • Shorter lead times

THE CLIENTELE

Swayam has been serving three main markets majorly. These are:

  • Indian Domestic Retail- Online and Offline

Online Channel Partners like Amazon, Flipkart, Myntra, Paytm, Pepperfry, Tata Cliq, Ajio, Firstcry, Nykaa, and Offline Channel Partners like Shoppers Stop, Big Bazaar, @Home, Hometown, Reliance Retail, Spencers, Furlenco, Dmart to name a few.

  • Exports World Over

Swayam works with overseas markets like UAE, UK, Canada, USA, Australia, and Germany. The company also does private label products for several discerning clients. 

  • Corporate Gifting & Institutional Sectors

Swayam is proud to be associated with Enterprises like Hospitals and Pharma Companies, Schools and Colleges, Restaurants & Shops, Hotels & Resorts, State Departments like Police & Railways, Institutions, and Guest Houses in the endeavour to supply safe and best quality certified products pan India.

GREAT OPPORTUNITIES FOR THE COMPANY

Having a humungous range, Swayam always works towards new developments to feed every requirement of all clients – The motto being “If you can think it, we can make it”. Focussing on grabbing a bigger piece of the corporate gifting pie through chartering unexplored territories and increasing the number of Retail Outlets- both MBO’s and Company Showrooms, Team Swayam plans to double its turnover next year itself. 

Also, Swayam believes that the online market is one of the biggest opportunities and has been able to keep its product visibility high on leading marketplaces of India, now the company wants to focus on the quality of the listings. It has, therefore, planned to add A+ content with product/ collection videos to express itself better in the market. With a vast variety of products portfolio, Swayam looks forward to grabbing a larger reach in the International market. Infrastructural development and enhancement of production capacities would also be a parallel area of focus for the company.

MISSION AND VISION STATEMENTS

The mission of the company is to remain focused on becoming one of the top trusted brands, based on the philosophy of “Value for Money” products that are innovative, creative, offbeat, and trendsetters, by continuously customizing and responding to cherished requirements of end-users, through progressive and enviable participation of all stakeholders, both internal and external; by registering a minimum of “30% year-on-year” based growth. 

The vision of Swayam is to consistently serve its clientele through products that are unique and novel, coupled with world-class support services, with the aim to register exponential growth driven by all business-related verticals, to ensure that its products reach all domestic and international-based households over the years, adding to ever-increasing customers delight and acceptance.

Related: Brands Of The Year 2021

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