“We do not believe in the cookie-cutter technique. Therefore, the campaign proposal that we share with the clients is fully customized.”
Mitali Purkait Ghosh
(Co-Founder & CEO, Digital Concepts)
Bootstrapping a digital marketing agency involves challenging yourself to go beyond the pencil-pushing tasks and standing out each day to establish a new name in the ultra-competitive market. Kolkata-based digital marketing company, Digital Concepts was no exception when it came to struggling with a myriad of challenges. Thanks to the right approaches and the well-thought-out roadmap crafted by the Founders that helped Digital Concepts emerge as the award-winning and fastest-growing Digital Marketing Agency in India.
Established in 2018, Digital Concepts is a full-service digital marketing company committed to creating phenomenal digital experiences for businesses from different sectors around the globe. Although Digital Concepts is a new name in the business community, its seasoned web, mobile, and internet marketing professionals are experienced and extremely passionate about what they do.
MEET THE LADY BEHIND DIGITAL CONCEPTS
The saying “Beginnings could happen more than once” fits perfectly with Mitali’s strenuous journey. Right from enthusiastically entering the professional world to struggling with innumerable challenges, Mitali learned a lot in life. Her career took a major turn when the entrepreneurial bug bit her in 2012.
She, along with her husband cum business partner laid the foundation of a bootstrapped startup – Digital Concepts. Since the establishment of the company, there hasn’t been a single day when Mitali hasn’t given her creative inputs. Being the CEO of a bootstrapped business, Mitali’s goal is to build on the current business successes by expanding the solution into other vertical markets.
“My main objective is to increase the company revenue by reaching out to customers from India and abroad (USA, UK, Canada, and Australia) and cater to their digital marketing needs, make higher profits by improving business processes, identifying new revenue streams, and creating a happy and loyal team and customer base,” mentions Mitali.
THE SERVICE PORTFOLIO
Standing tall as a 360° digital marketing company in the business community, Digital Concepts offers end-to-end solutions from website design and development to marketing and mobility solutions to clients from different sectors.
And that’s not the end. The creative minds at Digital Concepts also bring forth many other best-in-class services. Some sectors where the company excels and has received rave reviews from clients around the world are:
- Brand Identity Design
- CMS Web Development (WordPress, Drupal, Joomla)
- eCommerce Web Development (WooCommerce, Shopify, Magento)
- Custom .psd Design
- Content Writing
- Copywriting
- SEO & SEM
- Social Media Marketing
DIFFERENTIATING FACTORS
Although Digital Concepts is new in the business, Mitali and her business partner are not the average digital marketing bosses one comes across. With 25+ years of combined hands-on experience working from the bottom of the pyramid to leading a passionate team, they have seen and done it all.
Digital Concepts gains a competitive edge as:
- It is equipped with a well-trained, enthusiastic and experienced team of designers, developers, writers, and marketers.
- It does not believe in the cookie-cutter technique. Therefore, the campaign proposal that it shares with the clients is fully customised.
- It offers regular job training to ensure that every team member always stays abreast with the latest techniques.
- The prices are affordable and pocket friendly as it is a bootstrapped start-up with no wowsome expenses and investors to gawk all the time.
- The quality and communication are always top-notch.
THE CLIENTELE
Apart from a couple of local clients, Digital Concepts generally works with clients from all over the world, mostly the USA, UK, Canada, Ireland, Australia, South Africa, and UAE.
“From day one, we have always been able to provide clients with the most effective and creative solutions that keep them ahead of the competition, and therefore we are pleased to have a client retention rate of 95%,” proudly mentions Mitali.
Since day 1, Digital Concepts has prioritised the clients’ requirements. The company analyses different segments i.e., Target Market, Target Location, Competitors, Client’s Website, Keywords, and many other segments. After proper analysis, it prepares the best-fitted digital marketing campaign for its clients.
THE ENGINE OF DIGITAL CONCEPTS
Quite obviously, it’s the Team! For any venture that starts from scratch, each day is a new struggle. It brings its own anxieties and insecurities. One of the biggest challenges was to find the right people who would be ready to walk along with Mitali and her business partner.
Their unwavering commitment towards the organisation helped them find and collaborate with a bunch of people- young, thriving, ambitious, risk-takers and surely a crazy lot, crazy enough to believe in a startup and take it to infinite heights.
“Our team is highly committed towards growing Digital Concepts by offering need-based services and solutions to clients and ensuring their marketing and brand development needs are fulfilled,” says Mitali with affirmation.
AWARDS AND MILESTONES
Mixing Passion with Energy and Dynamism, Digital Concepts is working day and night to witness incredible growth. It has been the recipient of two highly prestigious awards which are:
- Emerging Digital Marketing Agency of the Year, 2022
- India 500 Startup Awards, 2019
- Top Digital Agencies in 2020 by DesignRush
A LONG ROAD AHEAD
Digital Concepts is on a mission to provide clients with the most effective and creative digital marketing solutions that keep them ahead of the competition.
While many businesses struggle to adhere to principal practices, Digital Concepts benchmarks its business against the highest levels of professionalism in the corporate world. Every day, the company brings in hard work and honesty to the work process. The core values – Respect for clients, respect for ethical practices, and respect for the team remove bottlenecks and empower individual growth across your organisation.
“Passion, Performance, Innovation, Respect for People, and Team Work – these words have always driven us and encouraged us to keep in sync with the latest trends and technology and will continue to do so,” mentions Mitali who is quite certain about the coruscating growth of Digital Concepts.
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